Luciano Lapa

profile photo luciano lapa

MSc Management – Marketing Stream

Research Adviser: Dr. Narongsak (Tek) Thongpapanl

Program Entry Date: Fall 2016

Research Topic

Drivers and consequence of consumer motivation to use mobile commerce across different countries.

What made you choose Brock?

The research topics and activity of professors with whom I was interested in working with. In addition, past MSc students in the marketing stream had good placements in strong PhD programs.

What makes Brock stand out for you?

The quality of the research produced by the faculty in some departments, and the university’s willingness to offer a very competitive funding package, as far as MSc programs are concerned, to students who want to produce high impact research.

What are your tips for thriving in grad school?

Treat it like a full-time job. Come to work every day, day in day out. Use what looks like free time, especially during spring and summer, to advance your research or investigate the literature. Start doing research from the first semester, don’t wait until all the coursework is over. Be proactive. You have to set your own goals and work toward them.

What do you wish someone warned you about being a graduate student?

At the PhD level in marketing, you are judged by your research, not by your grades.

What were the best parts of your experience at Brock? Why?

The meetings with my supervisor and co-supervisor. The took their time to develop my research awareness and I will be eternally grateful for it.

How is being a graduate student different from being an undergraduate student?

As an undergrad, your schedule is dictated by exams. As a grad student, if you don’t set your schedule, no one will do it for you.

What are your next steps?

I am currently a first year PhD student at Indiana University. Hopefully, I will be able to graduate within the next 4 to 5 years, keep publishing research and build a strong application to go to the job market by the time I graduate.