Mapping the New Knowledge Research Café

The Mapping the New Knowledges Research Café partners with one faculty each year to showcase poster and oral presentations from student researchers. This event gives the chosen faculty the opportunity to share any new and innovative research its students are doing with industry partners and the larger Brock community.

Research Cafe – Big Data & Analytics: Research Opportunities & Career Insights

Thursday, Nov. 23
4:30 to 6:30 p.m.
Pond Inlet

The Café Panel will feature graduate students, Faculty and industry partners from Brock’s Centre for Business Analytics who will share their research on industry-driven research topics in the area of data analytics.

Dr. Anteneh Anyanso, Founding Director of the Centre for Business Analytics with the Goodman School of Business, will introduce the topic and moderate the panel.

4:40 p.m. – Welcome greetings from Dr. James Mandigo, Interim Dean of Graduate Studies

4:45 p.m. – Introduction to Data Analytics from Dr. Anteneh Ayanso

5:00 p.m. Panel discussion featuring:

  • Dr. Syed Ejaz Ahmed, Professor from Mathematics & Science
  • Dr. John Bonnet, Associate Professor from Digital Humanities
  • Regan Fitzgerald, Goodman School of Business Graduate and employee of PepsiCo
  • Paul Frosina, Goodman School of Business Graduate and employee of The Co-operators
  • Tylor Huizinga, Goodman School of Business Graduate and employee of Bell Canada
  • Dr. Kevin Mongeon, Associate Professor from Sport Management
  • Natalya Zvereva, Current Student of Goodman School of Business

6:00 p.m. – Question period

6:20 p.m. – Closing remarks from G.S.A.

Panel Member Biographies

Dr. Ayanso is Professor of Information Systems and founding director of the Centre for Business Analytics at the Goodman School of Business, Brock University. He teaches Business Analytics, Database Design and Management, Data Mining Techniques & Applications and Management of IS/IT. Dr Ayanso received PhD in Information Systems from the University of Connecticut and a MBA from Syracuse University. He has previously taught at University of Connecticut and Addis Ababa University.

Dr. Ayanso’s research interests focus primarily on data management, business analytics, electronic commerce, and electronic government. His current studies include efficiency and competitive analysis in search engine advertising, retail analytics, profiling and measuring ICT positions and e-government readiness of nations. He has published many articles in leading journals such as Decision Sciences, Decision Support Systems, European Journal of Operational Research, Journal of Database Management, International Journal of Electronic Commerce, Journal of Computer Information Systems, Information Technology for Development, Government Information Quarterly, among others.

Dr. Ayanso’s research has been funded by internal and external grants, including a Discovery Research Grant by the Natural Sciences and Engineering Research Council (NSERC) of Canada. He is currently serving as an Associate Editor at Decision Support Systems journal and a review board member at Journal of Database Management, International Journal of Convergence Computing, and International Journal of Electronic Commerce.

Ejaz Ahmed is a Professor of Statistics and Dean of the Faculty of Math and Science at Brock University, Canada. He holds adjunct professorship positions at many Canadian and International universities. He has supervised numerous Ph.D. Students. He is a Fellow of the American Statistical Association. Further, he is an elected member of the International Statistical Institute and a Fellow of the Royal Statistical Society.

Dr. Ahmed is an Editor and Associate Editors of several journals. His areas of expertise include big data analytics, statistical inference and learning. Overall, he published more than 150 articles in scientific journals and reviewed more than 100 books.

Having been among the Board of Directors of the Statistical Society of Canada, he was also Chairman of its Education Committee. Moreover, he was Vice President of Communications for The International Society for Business and Industrial Statistics as well as a member of the “Discovery Grants Evaluation Group” and the “Grant Selection Committee” of the Natural Sciences and Engineering Research Council of Canada (NSERC). His research is supported by NSERC for past 30 years!

John Bonnett is an intellectual historian and former Tier II Canada Research Chair in Digital Humanities.  Much of his research has been focused on the life and thought of the media theorist Harold Innis, including his book Emergence and Empire, which received the 2014 Gertrude J. Robinson prize. The Robinson prize is the Canadian Communications Association’s award for best book of the year.  Bonnett is also a digital humanist exploring how 3D and multi-modal forms of expression can be used to support scholarship and teaching.  He was the principal developer of The 3D Virtual Buildings Project, an initiative that uses 3D modelling of heritage buildings as a basis to develop student critical thinking skills.  He is also the principal developer of HistorySpace, an initiative that is developing tools to support story-telling in virtual spaces, and DataScapes, an initiative that is using text and protein data as the basis for algorithmic and sonic art.

Regan is currently employed by PepsiCo Foods Canada as a Consumer Insights Analyst. At PepsiCo, Regan leads the marketing analytics function, primarily consisting of media investment optimization for some of Canada’s most loved brands. Prior to joining PepsiCo, Regan graduated with an MBA in Business Analytics from the Goodman School of Business, and an Honours Bachelor of Arts in Psychology from Brock University. Since graduating, Regan has remained active in the Goodman Alumni Network (GAN), assisting in organizing events such as the Women in Leadership panel last November.

Paul Frosina is a graduate of the Goodman School of Business Master of Business Administration program with a specialization in Business Analytics. Currently he is employed by The Co-Operators General Insurance Company in the Business Intelligence Department where he is a Business Analyst. His responsibilities include building predictive models and assessing datasets from various areas of the company.  Through his background in Psychology and various projects he has worked on both inside the Goodman School of Business and with external parties, Paul has been able to leverage various skills in order to assess patterns in data, and also develop insight into why certain phenomena are occurring. He is passionate about the role that data plays in developing business insight and, believes the roles of emerging technologies (Machine Learning and AI), will significantly impact business practices in the future.

Tylor Huizinga was the first graduate from Goodman School of Business to graduate with a Master of Business Administration in Business Analytics. Since his graduation in 2015 he joined Bell’s Graduate Leadership program and spent two years as a Business Intelligence Project Manager of Mobile Apps at Bell Mobility. In this role he successfully launched numerous performance reporting mobile applications for various sales team at Bell Canada. Currently, Tylor is a Senior Manager of Reporting and Planning at Bell Mobility where he supports the execution of Bell Mobility’s data analytics strategy for the sales teams.

Dr. Mongeon’s primary areas of scholarship are in the fields of Sports Economics, Sport Analytics, and Behavioural Economics. Dr. Mongeon develops economic models and uses econometrics to test hypotheses and understand behaviours on real-world markets with a focus on sporting markets. He has published on league design, fan preferences, salary and ethnicity discrimination in the National Hockey League. He has provided expert testimony related to Canadian Hockey League players and provides consulting services to professional sporting organizations.

Natalya is an MBA in Business Analytics Candidate who is currently on a co-op term with Business Intelligence and Analytics Team at John Deere Canada. In her current role, Natalya is a member of an agile team which delivers solutions to business partners utilizing advanced analytics techniques. Natalya has rich academic and professional backgrounds spanning from education and linguistics through hospitality to business analytics and management. She is passionate about discovering the opportunities data mining and data analysis give to businesses for growth and development.