What is Goodman Lemonade?

Goodman Lemonade is hosted annually by Goodman Group – Venture Development at Brock University and is sponsored by FirstOntario Credit Union. Goodman Lemonade leads Grade 4 classes through the process of building a for-profit business. Each year a few Grade 4 classes from the Niagara Region are selected to be the participating classes for Goodman Lemonade. The program teaches elementary school students about entrepreneurship and lets them compete to see which team can make the most profit from $50 in seed money.

Goodman Lemonade is sponsored by FirstOntario Credit Union.

How does it work?

Goodman Group – Venture Development and its partners work with Grade 4 classes and teach them the process of building a for-profit business. Each class is divided into teams and with a maximum budget provided by the Goodman School of Business, the young students spend a few weeks carefully crafting their business strategies and making decisions on everything from the type of lemonade being served to the garnishes and colourful decorations adjourning their stands. The class then comes to Brock University, sets up their lemonade stands and sells their lemonade in a one-day sale. The team that makes the highest profits will choose how the class will spend the teams’ collective profits. Due to COVID-19 restrictions, Goodman Lemonade was held virtually in 2020 and 2021, but it will return to in-person event in 2022.