{"id":99088,"date":"2025-02-04T13:41:09","date_gmt":"2025-02-04T18:41:09","guid":{"rendered":"https:\/\/brocku.ca\/brock-news\/?p=99088"},"modified":"2025-02-04T17:02:53","modified_gmt":"2025-02-04T22:02:53","slug":"goodman-talk-to-explore-impact-of-marketing-leadership-on-innovation","status":"publish","type":"post","link":"https:\/\/brocku.ca\/brock-news\/2025\/02\/goodman-talk-to-explore-impact-of-marketing-leadership-on-innovation\/","title":{"rendered":"Goodman talk to explore impact of marketing leadership on innovation"},"content":{"rendered":"

The impact of marketing leaders on innovation and business outcomes will be the focus of the next Goodman School of Business Luncheon Speaker Series event.<\/p>\n

\"Headshot

Lopo Rego, Professor of Marketing at the Indiana University Kelley School of Business<\/p><\/div>\n

Lopo Rego, Professor of Marketing at Indiana University\u2019s Kelley School of Business, will tackle this topic during his talk, \u201cChief marketing officers and the value of firm innovations,\u201d on Friday, Feb. 7.<\/p>\n

Rego\u2019s research \u2014 which focuses on marketing strategy, marketing capabilities and strategic brand management \u2014 examines how marketing strategies account for differences in the performance of a firm. His work has been published in the Journal of Marketing, Marketing Science <\/em>and the European Journal of Marketing<\/em>.<\/p>\n

Rego holds a BSc in Economics and an MBA in Marketing and Strategy from Universidade Nova de Lisboa in Lisbon, Portugal. He earned his PhD in Marketing from the University of Michigan Business School. Prior to his current position, he held the positions of Associate Professor of Marketing at the Kelley School of Business as well as Assistant Professor and then Associate Professor of Marketing at the Henry B. Tippie School of Management at the University of Iowa.<\/p>\n

The Luncheon Speaker Series<\/a> provides Goodman faculty, staff and students with an informal opportunity to discuss recent advances in research, teaching and practices with business colleagues.<\/p>\n

The talk will take place from 12:30 to 2 p.m. in Sankey Chamber and is open to everyone. Anyone interested in attending can RSVP to Crystal Li at goodmandean@brocku.ca<\/a> to reserve a seat.<\/p>\n","protected":false},"excerpt":{"rendered":"

The impact of marketing leaders on innovation and business outcomes will be the focus of the next Goodman School of Business Luncheon Speaker Series event.<\/p>\n","protected":false},"author":1,"featured_media":99095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[54,39],"tags":[2852,594,2283,207],"_links":{"self":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/99088"}],"collection":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/comments?post=99088"}],"version-history":[{"count":5,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/99088\/revisions"}],"predecessor-version":[{"id":99101,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/99088\/revisions\/99101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media\/99095"}],"wp:attachment":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media?parent=99088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/categories?post=99088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/tags?post=99088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}