{"id":98505,"date":"2025-01-14T13:26:33","date_gmt":"2025-01-14T18:26:33","guid":{"rendered":"https:\/\/brocku.ca\/brock-news\/?p=98505"},"modified":"2025-01-14T17:27:10","modified_gmt":"2025-01-14T22:27:10","slug":"public-event-to-explore-ais-impact-on-small-businesses-non-profits","status":"publish","type":"post","link":"https:\/\/brocku.ca\/brock-news\/2025\/01\/public-event-to-explore-ais-impact-on-small-businesses-non-profits\/","title":{"rendered":"Public event to explore AI\u2019s impact on small businesses, non-profits"},"content":{"rendered":"

While generative artificial intelligence (GAI) \u2014 used to create text, videos and images as well as solve problems \u2014 could save small businesses and non-profit organizations time and money, questions remain about the benefits and potential pitfalls of this emerging technology.<\/p>\n

On Tuesday, Jan. 21, Brock University\u2019s Niagara Community Observatory (NCO) will explore the implementation of GAI during a free online event<\/a> launching its latest policy brief, Navigating Generative AI: Implications for Small Businesses and Non-Profits<\/em>.<\/p>\n

During the event, Assistant Professors of Communication, Popular Culture and Film Kate Cassidy and Michelle Chen will present the brief, which they co-authored.<\/p>\n

“Generative AI has the potential to be a valuable tool for small businesses and non-profits, but it\u2019s often used by employees without organizations realizing it and without a clear plan to manage its risks,” says Cassidy. “Our research focuses on helping these organizations adopt AI in thoughtful ways that support their goals, values and the people they serve.”<\/p>\n

Following the presentation will be a panel discussion with Dolores Fabiano, Executive Director of the South Niagara Chambers of Commerce; Rachel Gillmore, Executive Director of Community Potential; and Blake Landry, Manager of Economic Research and Analysis at Niagara Region.<\/p>\n

The discussion will touch on:<\/p>\n