{"id":94923,"date":"2024-08-09T15:59:19","date_gmt":"2024-08-09T19:59:19","guid":{"rendered":"https:\/\/brocku.ca\/brock-news\/?p=94923"},"modified":"2024-08-13T09:54:19","modified_gmt":"2024-08-13T13:54:19","slug":"brock-grads-leave-their-mark-on-the-olympics","status":"publish","type":"post","link":"https:\/\/brocku.ca\/brock-news\/2024\/08\/brock-grads-leave-their-mark-on-the-olympics\/","title":{"rendered":"Brock grads leave their mark on the Olympics"},"content":{"rendered":"

Working with people in high-performance sports can be intimidating, especially when it involves ensuring their body continues to perform well.<\/p>\n

Chiropractor Dr. Jennifer Turner (BPhEd \u201900) still remembers the time a professional cyclist was referred to her to treat his aching knee in advance of competing in the Tour de France.<\/p>\n

\u201cHe said if fixing his knee meant he had to stop riding his bike, he\u2019d find someone else,\u201d says Turner, who owns two private clinics in Vancouver, B.C. \u201cThat\u2019s when I knew I would be the person who fixes athletes but doesn\u2019t make them stop. They need to continue doing the same movement patterns and activities they always do because it\u2019s their job,\u201d<\/p>\n

\"Sport<\/a>

Sport Management graduate Jeffrey Gould (BSM \u201919) is in Paris, France for the 2024 Summer Olympic Games. As Co-ordinator, Sport Services for the Canadian Olympic Committee, Gould has taken on the role as Schedule and Results Officer for Team Canada while in Paris.<\/p><\/div>\n

A graduate of Brock University\u2019s Physical Education program, Turner is one of several Brock alumni involved with the 2024 Olympic Games in Paris, France, that wraps up this weekend. This is her fourth time travelling with athletes to the Olympics as their sports chiropractor.<\/p>\n

Her experience with the professional cyclist years ago helped shape her treatment style, which led to more professional athletes \u2014 and Olympians \u2014 seeking her out.<\/p>\n

In addition to offering services to the public, Turner is currently working with Cycling Canada to treat BMX athletes. For the Paris 2024 Games, she is supporting Molly Simpson, a first-time Olympian and the only qualified female BMX athlete.<\/p>\n

\u201cI\u2019ve been working with Molly since she was 16 years old, so I feel like I\u2019ve truly been part of her journey,\u201d says Turner. \u201cI realize how honoured and lucky I am to be here doing this.\u201d<\/p>\n

Like Turner, Sport Management (SPMA) graduate Jeffrey Gould (BSM \u201919) feels his role is positively impacting Canadian Olympians.<\/p>\n

While in Paris, the Co-ordinator, Sport Services for the Canadian Olympic Committee (COC) has taken on the role of Schedule and Results Officer. In addition to tracking Team Canada\u2019s performances at the Games, he assists colleagues working on site with planning around logistics, departures, medal ceremonies, digital content and communications.<\/p>\n

Leading up to the Olympics, Gould was involved with Canadian athlete registration and selection for participation in the Games as well as leading and consulting on direct-to-athlete funding programs. He is also heavily involved in the sport technical side of the organization, including athletes\u2019 performance expectations and schedules.<\/p>\n

\"Colin<\/a>

Sport Management graduate Colin Freeman (BSM \u201907) supported the Canadian Olympic Committee in Paris, France, as its Senior Director, Brand and Digital Marketing. He poses with the Olympic rings in Clubhouse 24, one of the Olympic hospitality venues.<\/p><\/div>\n

\u201cWhat I like most about my role is that I feel like I can help make a difference in athlete performance,\u201d he says. \u201cMy responsibilities allow me to provide funding and set up environments with minimal distraction so that athletes can live out their dreams and succeed.\u201d<\/p>\n

Fellow SPMA grad and COC employee Colin Freeman (BSM \u201907) is also in Paris for the Olympics. As Senior Director, Brand and Digital Marketing, Freeman leads a team of marketers who tell athletes\u2019 stories and engage Canadians through various marketing streams, such as events and experiences, and digital channels such as social media, websites, apps and email. As a private non-profit, the COC relies almost exclusively on the support of marketing partners.<\/p>\n

\u201cIn short, our job is to create fans of Team Canada, or to deepen the fandom of those already on board,\u201d he says. \u201cA strong brand with an engaged audience and integrated marketing ecosystem is a critical foundation to an effective marketing partnership.\u201d<\/p>\n

During the Olympic Games, one of Freeman\u2019s priorities is executing Team Canada\u2019s flagship events: Canada Olympic House in Paris, and its domestic mimic, Team Canada FanFest in Calgary, Toronto and Montr\u00e9al. They are gathering places for Canadian fans and stakeholders to watch the Games together, celebrate athletes, enjoy sport demonstrations and musical programming, and experience marketing partner activations.<\/p>\n

\"Brynn<\/a>

Sport Management graduate Brynn Booker (BSM \u201923) attended Team Canada FanFest in Montr\u00e9al. She is pictured with the Olympic rings outside of the Canadian Olympic Committee\u2019s Montr\u00e9al headquarters.<\/p><\/div>\n

Here in Canada, recent SPMA grads Luke Turner (BSM \u201923) and Brynn Booker (BSM \u201923) have made it a priority to travel to Team Canada FanFest. Nine months into their Co-ordinator of Marketing Partnerships roles with the COC, their focus is building relationships with partners to create, execute and support marketing activations taking place at FanFests as well as at Canada Olympic House in Paris and via digital platforms.<\/p>\n

\u201cAt FanFests, it\u2019s largely Team Canada-focused activations that tie into their brand campaigns, such as product sampling for food partners, clothing displays for apparel partners, or encouraging fans to try the sports Team Canada athletes play,\u201d says Turner.<\/p>\n

\u201cEveryone with the COC has spent so much time preparing for these two weeks of Games,\u201d says Booker. \u201cIt\u2019s been rewarding seeing everything come together and it\u2019s a great motivator to continue working hard because all the effort we put in behind the scenes has come to light.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Working with people in high-performance sports can be intimidating, especially when it involves ensuring their body continues to perform well.<\/p>\n","protected":false},"author":5,"featured_media":94925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[119,36,7484,3319,4052,1,4],"tags":[12863,13731,13712,3333,5521,28,1595,996,4753,7488,15,14,57],"_links":{"self":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/94923"}],"collection":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/comments?post=94923"}],"version-history":[{"count":6,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/94923\/revisions"}],"predecessor-version":[{"id":94945,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/94923\/revisions\/94945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media\/94925"}],"wp:attachment":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media?parent=94923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/categories?post=94923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/tags?post=94923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}