A Brock University researcher has ranked first on a global list of the most productive authors appearing in American Marketing Association (AMA) journals.<\/p>\n
Professor of Marketing V. Kumar, who is also the Goodman Academic Industry Partnership Professor, published the highest number of papers \u2014 23 in total \u2014 in the Journal of Marketing<\/em><\/a> and the Journal of Marketing Research<\/em><\/a> from 2014 to 2023.<\/p>\n The Journal of Marketing<\/em>, the Journal of Marketing Research<\/em> and three other AMA journals are considered to be among the top journals in the marketing field.<\/p>\n \u201cI\u2019ve been fortunate to work with brilliant doctoral students and co-authors,\u201d says Kumar.<\/p>\n Kumar\u2019s research areas include technologies such as artificial intelligence and machine learning; industry sectors including financial services, telecommunications, retail and hospitality; and topics such as international marketing and sales management.<\/p>\n He aims to develop models that help businesses solve problems by focusing on three elements in his research: rigour, relevance and impact.<\/p>\n Kumar says rigour involves anticipating all possible challenges and outcomes so that the planned solution to the problem is as \u201cfoolproof\u201d as possible. The model also needs to be relevant to the business so that the key stakeholders are engaged, says Kumar.<\/p>\n \u201cDo businesses, other key stakeholders, the community and society at large care about the research we\u2019re doing?\u201d he says. \u201cIf the answer is no, if they’re not going to benefit from this research, then there is no impact.\u201d<\/p>\n Goodman School of Business Dean Barry Wright says Brock is fortunate to have Kumar as an academic-industry partnership professor to work with partners and expand the impact of research beyond academia.<\/p>\n \u201cImpactful scholarship goes beyond the publishing of papers; it\u2019s the ripple effect that occurs through knowledge dissemination, which in turn triggers industry innovation,\u201d says Wright.<\/p>\n The AMA journals list is just one part of Kumar\u2019s publishing success.<\/p>\n