A collaboration between Biathlon Canada and Brock University is leading to impactful change in gender equity within the national sports organization (NSO).<\/p>\n
Through Brock\u2019s Centre for Sport Capacity, Assistant Professor of Sport Management Michele Donnelly has been working with Biathlon Canada to conduct a gender equity audit focused on all aspects of the organization, including its membership and governance.<\/p>\n
The project is related to the federal government\u2019s goal to achieve gender equity in Canadian sport by 2035. The government\u2019s 2018 budget allocated funds to Sport Canada to support gender equity projects, which filtered down to NSOs such as Biathlon Canada.<\/p>\n
\u201cDecisions are being made and policies and practices are being implemented, but a lot of organizations don\u2019t have baseline data, so they can’t accurately or effectively assess whether or not their efforts are affecting positive change,\u201d said Donnelly. \u201cBiathlon Canada is truly a leader in this space; I am not aware of any other NSOs that have undertaken a gender audit in this form.\u201d<\/p>\n
Biathlon Canada CEO Heather Ambery said it was important to her and others to hire a third party to examine the organization with a \u201cgentle yet critical lens.\u201d<\/p>\n
\u201cWe wanted a professional with expertise in analyzing data and a deep knowledge of gender equity in sport to help us evaluate if we\u2019re doing a good job in this space and to offer recommendations for what we can do better,\u201d she said.<\/p>\n
By analyzing nine years of Biathlon Canada\u2019s membership data, which includes athletes, officials, coaches and volunteers from provincial and territorial clubs, Donnelly identified trends and Biathlon Canada\u2019s starting point for measuring future success.<\/p>\n
According to her assessment, Biathlon Canada\u2019s athletes have consistently been 40 per cent women across all age groups.<\/p>\n
\u201cThat is quite strong for a NSO and is reflective of an organization that has made some real commitments to increasing women\u2019s participation,\u201d she said.<\/p>\n
Donnelly supplemented the quantitative data with interviews with athletes, officials and coaches about their experiences with biathlon and their understanding of Biathlon Canada\u2019s commitment to gender equity. She also reviewed the organization\u2019s website and policies.<\/p>\n
She has since made several evidence-based recommendations to Biathlon Canada, which have already led to improvements in gender equity. One recommendation was to formalize quotas for gender representation on the Board of Directors.<\/p>\n
\u201cStudies have shown gender equity commitments are more successful when institutionalized into policy,\u201d said Donnelly. \u201cA policy means that progress toward gender equity is more intentional and conscious.\u201d<\/p>\n
Prior to the audit, Biathlon Canada\u2019s board was comprised of about 35 per cent women. Now, women make up 60 per cent.<\/p>\n
\u201cOur members unanimously voted on a policy change that states no more than 60 per cent of one gender identity can make up the board composition,\u201d said Ambery.<\/p>\n
Biathlon Canada is also focused on changing the public-facing perception of women in biathlon. More than a dozen new profiles on women athletes, coaches, officials, volunteers and fans share how and why they got involved with biathlon, and new photography challenges gender stereotypes.<\/p>\n
\u201cWe often see photos of men exhibiting strength and endurance, while women are hugging each other or patting each other on the back,\u201d said Ambery. \u201cWe want to intentionally photograph women in all roles in biathlon participating in sport in ways that are equivalent to their men counterparts.\u201d<\/p>\n
Next steps for Biathlon Canada include collaborating with provincial and territorial biathlon organizations to implement their own gender equity focused practices and procedures, and continuing to use the gender equity audit to inform decisions at national and local levels.<\/p>\n
“The work in this space is never truly done,\u201d said Ambery. “We are dedicated to maintaining and improving gender equity in our programs and initiatives, and thank Dr. Donnelly and Brock University\u2019s Centre for Sport Capacity for starting us off on the right foot.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
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