{"id":8428,"date":"2011-03-02T16:13:56","date_gmt":"2011-03-02T21:13:56","guid":{"rendered":"http:\/\/brocku.ca\/brock-news\/?p=8428"},"modified":"2011-03-02T16:13:56","modified_gmt":"2011-03-02T21:13:56","slug":"veteran-ad-man-shares-stories-from-30-years-in-advertising","status":"publish","type":"post","link":"https:\/\/brocku.ca\/brock-news\/2011\/03\/veteran-ad-man-shares-stories-from-30-years-in-advertising\/","title":{"rendered":"Veteran ad man shares stories from 30 years in advertising"},"content":{"rendered":"<div id=\"attachment_8430\" style=\"width: 210px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-8430\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-8430\" title=\"Peter Shier\" src=\"http:\/\/brocku.ca\/brock-news\/wp-content\/uploads\/2011\/03\/shier.jpg\" alt=\"Peter Shier\" width=\"200\" height=\"226\" \/><p id=\"caption-attachment-8430\" class=\"wp-caption-text\">Peter Shier<\/p><\/div>\n<p>The advertising business, as dramatized in recent years through the TV series <em>Mad Men<\/em>, has never been for the faint of heart.<\/p>\n<p>It&#8217;s a creative-driven, highly competitive industry. Careers can be made or broken on the strength of a single marketing campaign. It&#8217;s a world filled with its own stories of excitement and intrigue.<\/p>\n<p>Peter Shier, a leading figure in the Canadian ad industry, has been at the centre of the action for more than three decades.<\/p>\n<p>Shier, who started his career as a professional hockey player, has run big ad agencies. He&#8217;s handled some of the world\u2019s largest and most prestigious brands. He worked in design for a spell, and headed the marketing departments of clients as diverse as the Toronto Argonauts and Timothy\u2019s World Coffee.<\/p>\n<p>He is now a partner and president of a successful boutique agency in Toronto called <a href=\"http:\/\/nakedcreative.com\" target=\"_blank\">Naked Creative Consultancy<\/a>.<\/p>\n<p>Shier will share his unique and varied perspective on the ad world at the annual Terry O\u2019Malley Lecture on Advertising and Marketing on Wednesday, March 9 at Brock.<\/p>\n<p>This year marks the 10th anniversary of the lecture series that honours advertising legend Terry O\u2019Malley, a native of St. Catharines and one of the best-known creative talents in modern Canadian advertising.<\/p>\n<p>O\u2019Malley is the former creative director and partner in the highly influential Toronto-based agency Vickers and Benson Advertising. In more than 30 years at V&amp;B, O\u2019Malley helped build the agency into one of the leading brands in the Canadian advertising industry.<\/p>\n<p>O\u2019Malley\u2019s creative contributions spanned a wide spectrum of businesses and public service categories, from McDonald\u2019s to Carling Red Cap Ale. He once held a role as key strategist on the federal Liberal Party\u2019s Red Leaf Communications team that helped win electoral victories for former Prime Minister Pierre Trudeau.<\/p>\n<p>The Terry O\u2019Malley Lecture in Marketing and Advertising is hosted by the <a href=\"http:\/\/brocku.ca\/social-sciences\/undergraduate-programs\/cpcf\" target=\"_blank\">Department of Communication, Popular Culture and Film<\/a>.<\/p>\n<p>This public event is free, but tickets are required.<\/p>\n<p>To reserve your tickets, contact the Centre for the Arts Box Office at 905-688-5550 x3257.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The advertising business is not for the faint of heart. Peter Shier will tell us why.<\/p>\n","protected":false},"author":1,"featured_media":8430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[153,59,31],"_links":{"self":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/8428"}],"collection":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/comments?post=8428"}],"version-history":[{"count":2,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/8428\/revisions"}],"predecessor-version":[{"id":8432,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/8428\/revisions\/8432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media\/8430"}],"wp:attachment":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media?parent=8428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/categories?post=8428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/tags?post=8428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}