Society for Marketing Advances (SMA) Distinguished Teaching Competition<\/a>. The Goodman scholar is the third Canadian professor to win the competition since its inception 24 years ago.<\/p>\nAlthough he originally applied and was selected as a finalist last year, Wang was unable to travel at the time due to COVID-19 restrictions. However, he had the opportunity to defer his qualification to 2022.<\/p>\n
The 2022 SMA Annual Conference gathered business professors from across the globe in Charlotte, North Carolina, from Nov. 2 to 5. That\u2019s where Wang conducted a 20-minute presentation on his teaching philosophy titled, \u201cThe Business Educator as an Architect: Creating Bridges that Connect Academia and Real-World Business.\u201d<\/p>\n
\u201cAs a marketing professor, I consider myself an architect. I co-create blueprints with students for their future career,\u201d he explained.<\/p>\n
Wang said that, in his courses, there are four cornerstones: trust, humanity, challenge-taking and perseverance. It\u2019s his goal to have students build these character traits because they are important for an individual\u2019s success.<\/p>\n
\u201cOn top of these four cornerstones, I build three pillars, so that means instructors, students and community partners work together to give students an experiential learning process,\u201d he said.<\/p>\n
Wang, one of three finalists, delivered his presentation Nov. 3 and then answered questions from three judges \u2014 all previous winners \u2014 and the audience made up of fellow marketing professors. The finalists were required not only to present their work and its impact but also to demonstrate their strength as a teacher.<\/p>\n
The experience was unique, Wang said, \u201cbecause you are not just teaching to students, you have to pretend that those marketing professors are your students.\u201d<\/p>\n
The following day, conference attendees gathered at the event\u2019s awards luncheon, where Wang was announced the winner.<\/p>\n
\u201cI did not expect to win the competition,\u201d Wang said, as he was selected to compete among other finalists with strong, international profiles. \u201cI was thrilled to hear my name.\u201d<\/p>\n
The achievement has encouraged Wang to reflect on his passion for teaching marketing.<\/p>\n
He said the most enjoyable part of being a professor is knowing the positive impact you have on students.<\/p>\n
Using experiential education as a powerful tool in his teaching, Wang also hopes that impact can be extended beyond the classroom, creating positive change the community as well.<\/p>\n","protected":false},"excerpt":{"rendered":"
According to Kai-Yu Wang, individuals need to be versatile and willing to take on challenges in an ever-changing business world.<\/p>\n","protected":false},"author":70,"featured_media":82010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[39,7484,7,3319,1,4665],"tags":[1153,2852,594,4486,207],"_links":{"self":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/82009"}],"collection":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/comments?post=82009"}],"version-history":[{"count":1,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/82009\/revisions"}],"predecessor-version":[{"id":82011,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/82009\/revisions\/82011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media\/82010"}],"wp:attachment":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media?parent=82009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/categories?post=82009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/tags?post=82009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}