With the help of influential partners such as Charton Hobbs and Mo\u00ebt Hennessy, Brock University\u2019s opportunities for diverse women looking to enter, advance and thrive in the beverage alcohol industry are growing at a competitive rate.<\/p>\n
Building on the Liquor Control Board of Ontario\u2019s (LCBO) Spirit of Inclusion initiative<\/a>, which was announced last October to increase representation and foster inclusion within the beverage alcohol industry, Charton Hobbs and Mo\u00ebt Hennessy are also committed to the important initiative in support of students and research of the industry at Brock\u2019s Goodman School of Business.<\/p>\n \u201cWe believe that education is key to change the paradigms of our industry,\u201d said Veronique Gonneville, Communication Director on the Mo\u00ebt Hennessy portfolio for Canada. Charton Hobbs is the strategic and distribution agency in Canada for Mo\u00ebt Hennessy, the largest luxury wine and spirits company in the world.<\/p>\n A generous gift of $70,000 from Charton Hobbs and Mo\u00ebt Hennessy to the University has created three new opportunities for diverse women studying at Brock\u2019s Goodman School.<\/p>\n Primarily, funding for a LCBO-Hennessy Spirit of Inclusion Research Scholar will support the appointment of an important research role to uncover key findings needed to diversify the industry. Dave Bouckenooghe, Brock University Professor of Organizational Behaviour and Human Resource Management, has been appointed to the role for a three-year term, which began July 1.<\/p>\n Through this position, Bouckenooghe, supported by two master\u2019s students \u2014 with preference given to women and\/or students from Black, Indigenous, People of Colour (BIPOC) and other under-represented groups \u2014 will contribute research to determine baselines related to gender and diversity in the industry through research and thought leadership, as well as identify barriers, other than financial, that inhibit growth in diversity within the wine, beer and spirits field.<\/p>\n A second opportunity aims to encourage diverse participation in the Goodman Group\u2019s Wine Business Management Certificate<\/a>. The LCBO-Charton Hobbs Spirit of Inclusion Wine Business Management Certificate Scholarships will be awarded to women registered in the program beginning this November and will grant $4,000 directly towards the program fee.<\/p>\n The scholarships will cover about two-thirds of the fee, drastically reducing the cost for women to learn from leading academics and wine business experts, while also building their professional networks within the industry.<\/p>\n With the exciting return to travel, the third opportunity encourages women to obtain a double-degree Master of Business Administration and Master of Science while participating in a year-long exchange in Dijon, France.<\/p>\n