To make informed decisions, businesses are exposed to large amounts of information, known as \u2018Big Data,\u2019 which must be converted into knowledge. To do so, organizations need to choose between a number of analytical methods.<\/p>\n
Joseph Hair, Director of the PhD Program at the University of South Alabama\u2019s Mitchell College of Business, will share insights into an increasingly popular statistical tool, PLS-SEM, during a workshop edition of Goodman\u2019s Luncheon Speaker Series.<\/p>\n
PLS-SEM can be used to explore complex theoretical models and improve scholars\u2019 and practitioners\u2019 understanding of how consumers choose which products and services they purchase. On Friday, April 1, Hair will present on the emerging analytical tool in his workshop, \u201cRecent Methodological Developments for PLS.\u201d<\/p>\n
Hair is the world\u2019s top author and expert on PLS-SEM, \u00a0ranked No. 1 globally by Clarivate Analytics in marketing, multivariate data analysis, SEM and PLS-SEM. He is also the Cleverdon Chair of Business at the University of South Alabama\u2019s Mitchell College of Business.<\/p>\n
The Goodman speaker series provides Goodman faculty, staff and students with an informal opportunity to listen and discuss recent advances in research, teaching and practices with business colleagues virtually.<\/p>\n
Hair\u2019s workshop will take place Friday, April 1 from 9 a.m. to 4:30 p.m. There are limited in-person and online spots available and interested participants must RSVP in advance by contacting Crystal Li at sli3@brocku.ca<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" To make informed decisions, businesses are exposed to large amounts of information, known as \u2018Big Data,\u2019 which must be converted into knowledge. To do so, organizations need to choose between a number of analytical methods.<\/p>\n","protected":false},"author":70,"featured_media":77356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[54,39],"tags":[7594,594,11374,2283],"_links":{"self":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/77355"}],"collection":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/comments?post=77355"}],"version-history":[{"count":1,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/77355\/revisions"}],"predecessor-version":[{"id":77357,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/77355\/revisions\/77357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media\/77356"}],"wp:attachment":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media?parent=77355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/categories?post=77355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/tags?post=77355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}