For distilleries and other craft industries, portraying authenticity can provide a competitive advantage, but doing so can be challenging.<\/p>\n
Recent research by Maxim Voronov, Professor of Organization Studies and Sustainability at York University\u2019s Schulich School of Business, suggests the existence of an \u201cauthenticity advantage.\u201d<\/p>\n
Voronov\u2019s study examines data collected within the Canadian whisky industry over the past four years, revealing that some organizations have an easier time \u2014 and others a harder time \u2014 successfully making authenticity claims.<\/p>\n
He will present his findings Friday, March 18 at Goodman\u2019s Luncheon Speaker Series event in his talk titled \u201cDistilling authenticity: Materiality and narratives in Canadian distilleries\u2019 authenticity work.\u201d<\/p>\n
Voronov\u2019s research looks at the dynamics of social change at organizational, industrial and societal levels. Relating to his presentation, he is currently working on several projects examining the role of authenticity in business and society. He is also a Senior Editor at Organization Studies<\/em> and serves on the editorial board of Academy of Management Review, Academy of Management Journal, Journal of Management Studies, and Research in the Sociology of Organizations.<\/p>\n The Goodman speaker series provides Goodman faculty, staff and students with an informal opportunity to listen and discuss recent advances in research, teaching and practices with business colleagues virtually.<\/p>\n Voronov\u2019s talk will take place Friday, March 18 from 12:30 to 2 p.m. Master of Science students are welcome to attend in person at TH259 and all other attendees can RSVP to receive a link to the session livestream by emailing Crystal Li at sli3@brocku.ca<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" For distilleries and other craft industries, portraying authenticity can provide a competitive advantage, but doing so can be challenging.<\/p>\n","protected":false},"author":70,"featured_media":77066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[54,39],"tags":[7594,594,2283,5188],"_links":{"self":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/77067"}],"collection":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/comments?post=77067"}],"version-history":[{"count":1,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/77067\/revisions"}],"predecessor-version":[{"id":77069,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/77067\/revisions\/77069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media\/77066"}],"wp:attachment":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media?parent=77067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/categories?post=77067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/tags?post=77067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}