When looking at whether to\u00a0expand their current products and markets or invest in new ones, international businesses should consider contributing equal effort towards both, recent research suggests.<\/p>\n
The performance of this balance\u00a0as a successful business strategy\u00a0will be explained in\u00a0this week\u2019s Goodman School of Business\u00a0Luncheon Speaker Series<\/a>\u00a0event.<\/p>\n On Friday, Oct. 8,\u00a0Lianxi\u00a0Zhou, Professor\u00a0of Marketing,\u00a0International Business\u00a0and Strategy\u00a0at Brock University\u2019s Goodman School of Business, will present co-authored research on\u00a0this business approach\u00a0during his talk, \u201cInternational Entrepreneurship Research: Taking Stock and Going Forward.\u201d<\/p>\n The Goodman speaker series provides Goodman faculty,\u00a0staff\u00a0and students with an informal opportunity to listen and discuss recent advances in research, teaching and practices with business colleagues virtually.<\/p>\n