{"id":73563,"date":"2021-08-09T08:28:35","date_gmt":"2021-08-09T12:28:35","guid":{"rendered":"https:\/\/brocku.ca\/brock-news\/?p=73563"},"modified":"2024-09-01T09:54:52","modified_gmt":"2024-09-01T13:54:52","slug":"bradish-and-burton-fewer-viewers-nervous-sponsors-the-olympics-must-rethink-efforts-to-stay-relevant","status":"publish","type":"post","link":"https:\/\/brocku.ca\/brock-news\/2021\/08\/bradish-and-burton-fewer-viewers-nervous-sponsors-the-olympics-must-rethink-efforts-to-stay-relevant\/","title":{"rendered":"BRADISH and BURTON: Fewer viewers, nervous sponsors: The Olympics must rethink efforts to stay relevant"},"content":{"rendered":"<p>Nicholas Burton, Assistant Professor of Sport Management at Brock University, and Cheri Bradish, Professor of Sport Business at Ryerson University, had a piece recently published in <a href=\"https:\/\/theconversation.com\/fewer-viewers-nervous-sponsors-the-olympics-must-rethink-efforts-to-stay-relevant-165580?utm_medium=email&amp;utm_campaign=Latest%20from%20The%20Conversation%20for%20August%209%202021&amp;utm_content=Latest%20from%20The%20Conversation%20for%20August%209%202021+CID_0706b39d8c408e16130f5c049ed431fb&amp;utm_source=campaign_monitor_ca&amp;utm_term=Fewer%20viewers%20nervous%20sponsors%20The%20Olympics%20must%20rethink%20efforts%20to%20stay%20relevant\" target=\"_blank\" rel=\"noopener noreferrer\">The Conversation<\/a> about the need for the Olympic movement to dramatically rethink its current strategy and economic model.<\/p>\n<p>They write:<\/p>\n<p><em>\u201cAt the conclusion of every Olympics, there are reflections on the importance and relevance of the Games. There are always a wide range of opinions, from those who praise the movement as a\u00a0global humanitarian platform\u00a0to others who criticize the Games due to\u00a0sustainability, environmental and human rights concerns.<\/em><\/p>\n<p><em>\u00a0<\/em><em>International Olympic Committee president Thomas Bach called the Tokyo Games the \u201cmost challenging Olympic journey\u201d\u00a0during his speech at the closing ceremonies. The Games were postponed a year, held during a pandemic emergency that barred fans from the stands and had reluctant support from the host country. And there are other challenges ahead for the Olympic movement.\u00a0<\/em><\/p>\n<p><em>\u00a0<\/em><em>Given all of the problems facing the Olympic movement, what is the relevance of the modern Olympic Games from a consumer, marketing, media and economic perspective?\u201d<\/em><\/p>\n<p><em>\u00a0<\/em>Continue reading the full article <a href=\"https:\/\/theconversation.com\/fewer-viewers-nervous-sponsors-the-olympics-must-rethink-efforts-to-stay-relevant-165580?utm_medium=email&amp;utm_campaign=Latest%20from%20The%20Conversation%20for%20August%209%202021&amp;utm_content=Latest%20from%20The%20Conversation%20for%20August%209%202021+CID_0706b39d8c408e16130f5c049ed431fb&amp;utm_source=campaign_monitor_ca&amp;utm_term=Fewer%20viewers%20nervous%20sponsors%20The%20Olympics%20must%20rethink%20efforts%20to%20stay%20relevant\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nicholas Burton, Assistant Professor of Sport Management at Brock University, and Cheri Bradish, Professor of Sport Business at Ryerson University, had a piece recently published in The Conversation about the need for the Olympic movement to dramatically rethink its current strategy and economic model.<\/p>\n","protected":false},"author":1,"featured_media":45641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,7,6],"tags":[7488,9894,57],"_links":{"self":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/73563"}],"collection":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/comments?post=73563"}],"version-history":[{"count":1,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/73563\/revisions"}],"predecessor-version":[{"id":73564,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/73563\/revisions\/73564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media\/45641"}],"wp:attachment":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media?parent=73563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/categories?post=73563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/tags?post=73563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}