{"id":72654,"date":"2021-06-15T09:06:09","date_gmt":"2021-06-15T13:06:09","guid":{"rendered":"https:\/\/brocku.ca\/brock-news\/?p=72654"},"modified":"2021-06-15T13:44:19","modified_gmt":"2021-06-15T17:44:19","slug":"ccovi-connects-community-and-industry-with-new-virtual-opportunities","status":"publish","type":"post","link":"https:\/\/brocku.ca\/brock-news\/2021\/06\/ccovi-connects-community-and-industry-with-new-virtual-opportunities\/","title":{"rendered":"CCOVI connects community and industry with new virtual opportunities"},"content":{"rendered":"<p>In a typical year, Brock University\u2019s Cool Climate Oenology and Research Institute (CCOVI) welcomes thousands of industry professionals and wine enthusiasts to its slate of in-person tastings, conferences, workshops and other special presentations.<\/p>\n<p>When the pandemic hit, however, CCOVI explored new ways of staying connected in a virtual capacity \u2014 and those efforts are paying off.<\/p>\n<p>In the past six months alone, CCOVI has engaged with more than 600 community and industry members though its new online initiatives.<\/p>\n<p>\u201cAt a time when we cannot connect in-person, it\u2019s important for us to still stay in touch,\u201d says Barb Tatarnic, CCOVI\u2019s manager of Outreach and Continuing Education. \u201cSimilar to the <a href=\"https:\/\/brocku.ca\/brock-news\/2020\/04\/brocks-ccovi-sees-growing-thirst-for-online-wine-and-spirits-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">increased demand we saw for our online continuing education courses<\/a>, we knew there was a demand for virtual outreach experiences, too.\u201d<\/p>\n<p>More than 100 guests attended CCOVI\u2019s new virtual wine tastings, for example. Featuring industry partners like Gabriel Demarco (BSc \u201913), Winemaker and Viticulturist at <a href=\"https:\/\/cavespring.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cave Spring Vineyard<\/a>, and\u00a0Mitchell McCurdy (BSc \u201918), Winemaker at\u00a0<a href=\"https:\/\/send.brocku.ca\/t\/r-l-tlihijly-l-b\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marynissen Estates Winery<\/a>, the events have been so popular that CCOVI is already planning for additional offerings in the future.<\/p>\n<p>\u201cThe past 15 months have been challenging with COVID-19, so our tasting was a chance for my senior team and their partners to connect, have a few laughs and learn about wine and pairings,\u201d says Trent Hilpert, President of Piller\u2019s Fine Foods. \u201cThe depth of Mitchell\u2019s knowledge was absolutely incredible, and the event was very well done and creative.\u201d<\/p>\n<p>For Cory Petznick (BA \u201994), Piller\u2019s Director \u2013 Business Development, Alternate Channel, Co-Pack and Food Service, the online tasting experience was an inviting way for a beginner like himself to learn more about wine. Doing so in the company of other local Brock alumni was an added bonus.<\/p>\n<p>\u201cIt is always great to reconnect with people that you share something in common with and\u00a0I find that when I come across alumni from Brock, you quickly discover that there are so many great stories that you have in common and it brings back some very cherished memories,\u201d says Petznick, who participated alongside his wife and fellow alumna, Molly Petznick (BA \u201996).<\/p>\n<p>The <a href=\"https:\/\/brocku.ca\/ccovi\/outreach\/lecture\/\" target=\"_blank\" rel=\"noopener noreferrer\">CCOVI Lecture Series<\/a>, held in a solely virtual format this year, was also popular with the grape and wine community. More than 400 people tuned in to watch the lectures live \u2014 more than double that of the previous year. CCOVI also makes the videos available online, so the content can be viewed when it&#8217;s most convenient for the viewer.<\/p>\n<p>The same approach was taken with the technical webinar CCOVI developed with Scott Labs Canada and the Institut Oenologique de Champagne. The webinar featured international expert Bertrand Robillard, R&amp;D manager at Institut Oenologique de Champagne, and was made available to winemakers across the country to view as it fit within their schedule.<\/p>\n<p>\u201cWe knew the Brock team would be committed to executing an online delivery that would meet the needs of the winemaker, and as always, they exceeded our expectations,\u201d says Steve Clattenberg, Vice-President and General Manager of Scott Labs Canada.<\/p>\n<p>For Dan Wright, Winemaker at Unsworth Vineyards, the ability to access CCOVI\u2019s \u201ctrusted\u201d resources at his convenience has been especially important during the pandemic.<\/p>\n<p>\u201cWith there being so many online seminars these days, I have found it difficult to attend all the ones I might have found interesting,\u201d he says. \u201cBut this way, I was able to schedule it and allow my staff to watch this webinar, which otherwise may not have been possible.\u201d<\/p>\n<p>Although CCOVI will resume hosting in-person events as soon as it is safe to do so, Tatarnic says expanding its online offerings has created new and exciting ways to engage with wine professionals and wine lovers alike.<\/p>\n<p>\u201cKnowledge mobilization has always been an important part of CCOVI\u2019s mandate and providing these new virtual experiences, with increased flexibility in content delivery,<\/p>\n<p>has meant that more people could take advantage of the resources we offer,\u201d she says. \u201cWe look forward to offering more innovative opportunities like this in the future.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a typical year, Brock University\u2019s Cool Climate Oenology and Research Institute (CCOVI) welcomes thousands of industry professionals and wine enthusiasts to its slate of in-person tastings, conferences, workshops and other special presentations. When the pandemic hit, however, CCOVI explored new ways of staying connected in a virtual capacity \u2014 and those efforts are paying off.<\/p>\n","protected":false},"author":55,"featured_media":72655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[119,9794,7,41,1,4],"tags":[3333,9712,61,703,855],"_links":{"self":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/72654"}],"collection":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/comments?post=72654"}],"version-history":[{"count":2,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/72654\/revisions"}],"predecessor-version":[{"id":72657,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/72654\/revisions\/72657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media\/72655"}],"wp:attachment":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media?parent=72654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/categories?post=72654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/tags?post=72654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}