After a six-month hiatus, the Goodman School of Business Luncheon Speaker Series returns this week with a lecture discussing how consumer adoption behaviour affects engagement.<\/p>\n
Professor V. Kumar, Distinguished Term Professor and Senior Fellow with the Indian School of Business in India, will deliver a presentation titled “Linking innovation adoption behaviour to client engagement: A Multigenerational and multinational empirical study\u201d on Friday, Sept. 11 from noon to 2:30 p.m. via Lifesize<\/a>.<\/p>\n Kumar’s online lecture will discuss his ongoing research on the effects of a firm\u2019s efforts to introduce continuous innovations related to a product category in a business-to-business context.<\/p>\n \u201cWhile customer engagement is widely discussed in business, managers struggle with how clients\u2019 adoption behaviour metrics influence engagement,\u201d said Kumar.<\/p>\n His research looks at how adoption breath, adoption depth and intergenerational adoption time affects purchases, feedback and references.<\/p>\n Kumar said there is limited information available for firms that introduce continuous innovations. His research will help answer questions, such as \u201cwhether firms should encourage their clients to go deeper in adopting generations of products or push for adopting a breath of products within a generation, and further, if they should encourage their clients to adopt sooner (versus later) to create higher profits for the firm over the long term.\u201d<\/p>\n Among other achievements and credentials, Kumar has received more than 20 lifetime achievement awards, and 25 research and teaching excellence awards. He has published more than 250 scholarly papers and 25 books, and has held several Scholar and Fellow appointments. He has also been honoured as a \u201cLegend in Marketing\u201d through the Legends in Marketing<\/em> book series and served as the Editor-in-Chief of the Journal of Marketing<\/em>.<\/p>\n The Goodman School of Business Luncheon Speaker Series<\/a>\u00a0 provides Goodman faculty, staff and students with an informal opportunity to listen to and discuss recent advances in research, teaching and practices with international business colleagues. Anyone is welcome by clicking on the Lifesize webinar link<\/a>\u00a0 at the date and time of the scheduled lecture presentation.<\/p>\n","protected":false},"excerpt":{"rendered":" After a six-month hiatus, the Goodman School of Business Luncheon Speaker Series returns this week with a lecture discussing how consumer adoption behaviour affects engagement.<\/p>\n","protected":false},"author":5,"featured_media":67882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[39,1,4],"tags":[159,7594,594,9420,2283,9421],"_links":{"self":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/67881"}],"collection":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/comments?post=67881"}],"version-history":[{"count":3,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/67881\/revisions"}],"predecessor-version":[{"id":67885,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/67881\/revisions\/67885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media\/67882"}],"wp:attachment":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media?parent=67881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/categories?post=67881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/tags?post=67881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}