{"id":65393,"date":"2020-04-21T15:01:31","date_gmt":"2020-04-21T19:01:31","guid":{"rendered":"https:\/\/brocku.ca\/brock-news\/?p=65393"},"modified":"2020-04-21T15:01:31","modified_gmt":"2020-04-21T19:01:31","slug":"research-makes-the-case-for-marketing-professors-teaching-award","status":"publish","type":"post","link":"https:\/\/brocku.ca\/brock-news\/2020\/04\/research-makes-the-case-for-marketing-professors-teaching-award\/","title":{"rendered":"Research makes the case for marketing professor\u2019s teaching award"},"content":{"rendered":"

Eric Dolansky knows textbooks can sometimes fall short in reinforcing the concepts his students learn in class.<\/span><\/p>\n

They might tell important theories and provide examples to demonstrate how ideas are applied in the business world. However, the associate professor in the Department of Marketing at the Goodman School of Business knows that\u2019s not the most engaging way to teach. <\/span><\/p>\n

That\u2019s why it\u2019s not uncommon for Dolansky to do his own case research, interviewing businesses about a current issue or decision they\u2019re facing, then penning a story that inspires students to discuss solutions and use the knowledge they\u2019ve gained during their studies in a practical way. <\/span><\/p>\n

\u201cIt\u2019s similar to a real business,\u201d Dolansky said. \u201cIt\u2019s more application than absorption of information and it\u2019s up to students to bring convincing arguments and speak in favour of their point of view. It\u2019s more in line with what students will do when they graduate. They\u2019ll take information and make decisions.\u201d<\/span><\/p>\n

That unique approach in the classroom has contributed to Dolansky earning the 2020 Goodman Faculty Teaching Excellence Award. The recognition reinforces how he nurtures the next generation of marketers and business minds. <\/span><\/p>\n

\u201cI have found over my career that students respond very positively to case learning, and this award validates that in large part,\u201d he said. \u201cI know that case writing and being involved with organizations and journals dedicated to cases has made me a better professor in the classroom.\u201d<\/span><\/p>\n

Case research and writing is a teaching tool Dolansky was exposed to while working toward his MBA and PhD at the Ivey Business School at Western University. Virtually every class during his master\u2019s program was case-based. <\/span><\/p>\n

Using business cases in the classroom isn\u2019t a new or novel concept, he noted. They\u2019ve been a teaching staple at Harvard University for the past century. <\/span>\u00a0<\/span><\/p>\n

They\u2019re also used across all disciplines at Brock today.<\/span><\/p>\n

\u201cAs a faculty of business focused on experiential learning and providing exceptional education for students, cases can drive that,\u201d Dolansky said.<\/span><\/p>\n

Dolansky writes two to three cases a year by spending a few hours interviewing a business owner or key person within an organization. Ultimately, he\u2019s gathering information to write a story with a protagonist, conflict and an ending that comes before the story is finished. Leaving the case open ended inspires students to think about what they would do if they were in the main character\u2019s proverbial shoes.<\/span><\/p>\n

\u201cMy role is more to guide [student] discussion than to lecture,\u201d he said. <\/span>\u201c<\/span>If I write a case myself, I know what I want it to accomplish in a course.\u201d<\/span><\/p>\n

Dolansky then writes teaching notes so others can use the material in their own classrooms.<\/span><\/p>\n

His passion for case research and writing has earned him multiple awards, including from the Administrative Sciences Association of Canada and the North American Case Research Association for which he currently serves as co-president.<\/span>\u00a0<\/span><\/p>\n

Dolansky has also served as faculty advisor for the JDCC marketing team, John Molson International Case Competition and Goodman DECA, as well as serving as a judge for the Dobson and PepsiCo case competitions.<\/span><\/p>\n

\u201cI really love case teaching,” said Dolansky. “I love the interaction it provides me with the students in the classroom. Because a big part of what I do in the classroom is case teaching, I see this award as a recognition of the value of my teaching approach.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A unique approach in the classroom has contributed to Eric Dolansky earning the 2020 Goodman Faculty Teaching Excellence Award. The recognition reinforces how he nurtures the next generation of marketers and business minds.<\/p>\n","protected":false},"author":13,"featured_media":65394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[39,7,1,4,5],"tags":[3840,4811,594,7338,5408],"_links":{"self":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/65393"}],"collection":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/comments?post=65393"}],"version-history":[{"count":1,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/65393\/revisions"}],"predecessor-version":[{"id":65395,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/65393\/revisions\/65395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media\/65394"}],"wp:attachment":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media?parent=65393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/categories?post=65393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/tags?post=65393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}