{"id":57174,"date":"2019-04-01T15:15:26","date_gmt":"2019-04-01T19:15:26","guid":{"rendered":"https:\/\/brocku.ca\/brock-news\/?p=57174"},"modified":"2019-04-02T10:13:12","modified_gmt":"2019-04-02T14:13:12","slug":"brock-expert-says-womens-pro-hockey-league-failure-sets-the-stage-for-stronger-future","status":"publish","type":"post","link":"https:\/\/brocku.ca\/brock-news\/2019\/04\/brock-expert-says-womens-pro-hockey-league-failure-sets-the-stage-for-stronger-future\/","title":{"rendered":"Brock expert says women\u2019s pro hockey league failure sets the stage for stronger future"},"content":{"rendered":"<p>A day after the Canadian Women\u2019s Hockey League (CWHL) announced it would cease operations, a Brock University professor of Sport Management says she hopes the best is yet to come for professional women\u2019s hockey in North America.<\/p>\n<p>The CWHL launched in 2007 and had been operating with six teams spread across the country. In a media release Sunday, the league said it had to fold because the \u201cbusiness model that has been the foundation of the League is not sustainable financially.\u201d<\/p>\n<p>Associate Professor of Sport Management Julie Stevens, <a href=\"https:\/\/brocku.ca\/brock-news\/2017\/01\/brock-prof-raising-the-profile-of-international-womens-hockey\/\" target=\"_blank\" rel=\"noopener\">a recognized expert in the governance and organization of women\u2019s hockey<\/a>, says she believes the dynamics that have unfolded will change the landscape.<\/p>\n<p>\u201cThe CWHL\u2019s not-for-profit model was unique as it emphasized developing hockey and serving the broader good of the female game,\u201d she says. \u201cThe National Women\u2019s Hockey League (NWHL) model was based upon private ownership and a return on investment. The way revenue is used in each model differs, but there is one similarity \u2014 each model must have money to survive.\u201d<\/p>\n<p>Stevens says the closure of the CWHL is a catalyst for other key actors to enter the scene \u2014 which has happened many times in the past for men\u2019s professional hockey, where leagues have come and gone over time.<\/p>\n<p>\u201cYou have to hope there is some kind of strategy behind all these changes,\u201d she says.<\/p>\n<p>Stevens says leadership for the two leagues had been discussing working together since the fall, while the National Hockey League and NHL Players Association announced the formation of a Female Hockey Advisory Committee last month.<\/p>\n<p>\u201cI believe there is more to come on this issue,\u201d she says. \u201cThe closure of the CWHL has created a vacuum and something must fill the space. There are simply too many elite female hockey athletes in need of a place to play. This is an opportunity for women\u2019s hockey to move forward.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A day after the Canadian Women\u2019s Hockey League (CWHL) announced it would cease operations, a Brock University professor of Sport Management says she hopes the best is yet to come for professional women\u2019s hockey in North America.<\/p>\n","protected":false},"author":18,"featured_media":43292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,3319,1,4],"tags":[7746,64,3696,7747,57,668],"_links":{"self":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/57174"}],"collection":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/comments?post=57174"}],"version-history":[{"count":2,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/57174\/revisions"}],"predecessor-version":[{"id":57182,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/57174\/revisions\/57182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media\/43292"}],"wp:attachment":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media?parent=57174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/categories?post=57174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/tags?post=57174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}