{"id":55008,"date":"2018-12-11T15:08:51","date_gmt":"2018-12-11T20:08:51","guid":{"rendered":"https:\/\/brocku.ca\/brock-news\/?p=55008"},"modified":"2018-12-11T17:01:47","modified_gmt":"2018-12-11T22:01:47","slug":"look-at-the-label-when-choosing-wine-this-holiday-season-brock-prof","status":"publish","type":"post","link":"https:\/\/brocku.ca\/brock-news\/2018\/12\/look-at-the-label-when-choosing-wine-this-holiday-season-brock-prof\/","title":{"rendered":"Look at the label when choosing wine this holiday season: Brock prof"},"content":{"rendered":"<p>\u2018Tis the season for gift giving, and if you\u2019re looking to impress someone on your list, you may want to take a closer look at the label.<\/p>\n<p>Brock University research has shown that choosing a wine with a picture on the bottle or one with a difficult-to-pronounce name will likely make the recipient believe you spent more money.<\/p>\n<p>Antonia Mantonakis, an Associate Professor of Marketing in Brock University\u2019s Goodman School of Business, studies how consumers perceive wines. She says wine labels can have a big impact on consumer choices.<\/p>\n<p>According to her research, consumers believe a wine is more expensive and better tasting when the winery has a complicated name. If the wine label has a picture on it, people are more likely to think the wine is award-winning.<\/p>\n<p>\u201cIt\u2019s interesting how consumers perceive things,\u201d Mantonakis said. \u201cSomething like the sound of a name can elicit a thought, and that thought can influence the perception of how something tastes.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Tis the season for gift giving, and if you\u2019re looking to impress someone on your list, you may want to take a closer look at the label.<\/p>\n","protected":false},"author":52,"featured_media":55006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[39,3319,1,4,5],"tags":[4018,594,7340,207,7339,1652],"_links":{"self":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/55008"}],"collection":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/comments?post=55008"}],"version-history":[{"count":1,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/55008\/revisions"}],"predecessor-version":[{"id":55009,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/55008\/revisions\/55009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media\/55006"}],"wp:attachment":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media?parent=55008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/categories?post=55008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/tags?post=55008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}