{"id":53423,"date":"2018-09-25T08:29:27","date_gmt":"2018-09-25T12:29:27","guid":{"rendered":"https:\/\/brocku.ca\/brock-news\/?p=53423"},"modified":"2018-09-25T16:32:30","modified_gmt":"2018-09-25T20:32:30","slug":"goodman-lecture-looks-at-effectiveness-of-online-reviews","status":"publish","type":"post","link":"https:\/\/brocku.ca\/brock-news\/2018\/09\/goodman-lecture-looks-at-effectiveness-of-online-reviews\/","title":{"rendered":"Goodman lecture looks at effectiveness of online reviews"},"content":{"rendered":"<p>Online product reviews play an important role in consumer decision-making.<\/p>\n<p>The next instalment of the Goodman <a href=\"https:\/\/brocku.ca\/goodman\/faculty-research\/luncheon-speaker-series\/\" target=\"_blank\" rel=\"noopener\">Luncheon Speaker Series<\/a>\u00a0will examine how reviewers taking the perspective of future consumers helps improve overall review helpfulness.<\/p>\n<p>Han Zhang, a Professor in Technology and Management at the Georgia Institute of Technology, will present his co-authored paper \u201cStepping out of one\u2019s own shoes: How changing perspectives changes online reviews\u201d on Friday, Sept. 28.<\/p>\n<p>The speaker series provides an informal opportunity to listen to and discuss recent advances in research, teaching and practices with international business colleagues.<\/p>\n<p>The talk will run from 12:30 to 2 p.m. in Goodman School of Business Room 310. Goodman faculty, staff and graduate students are invited to attend.<\/p>\n<p>Brock community members interested in attending the talk can email Jennifer Brisson at <a href=\"mailto:jbrisson@brocku.ca\">jbrisson@brocku.ca<\/a> to reserve a seat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online product reviews play an important role in consumer decision-making.<\/p>\n","protected":false},"author":1,"featured_media":53426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[54,39],"tags":[594,2283],"_links":{"self":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/53423"}],"collection":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/comments?post=53423"}],"version-history":[{"count":1,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/53423\/revisions"}],"predecessor-version":[{"id":53425,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/53423\/revisions\/53425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media\/53426"}],"wp:attachment":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media?parent=53423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/categories?post=53423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/tags?post=53423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}