{"id":47993,"date":"2017-11-22T16:04:05","date_gmt":"2017-11-22T21:04:05","guid":{"rendered":"https:\/\/brocku.ca\/brock-news\/?p=47993"},"modified":"2017-11-22T16:07:17","modified_gmt":"2017-11-22T21:07:17","slug":"brain-health-on-minds-at-grant-dobson-case-competition","status":"publish","type":"post","link":"https:\/\/brocku.ca\/brock-news\/2017\/11\/brain-health-on-minds-at-grant-dobson-case-competition\/","title":{"rendered":"Brain health on minds at Grant Dobson Case Competition"},"content":{"rendered":"

A box filled with brain health products, pop-up shops with clothing and awareness materials, and branded hashtags were among the ideas pitched at Tuesday\u2019s Grant Dobson Case Competition to help spread the word about brain disease.<\/span><\/p>\n

The 17th annual competition focused on Millennial Minds, a membership program for people under 40 sponsored by the Women\u2019s Brain Health Initiative<\/a> (WBHI). WBHI is a charitable non-profit with a mandate to provide education and fund research to combat brain diseases that affect women.<\/span><\/p>\n

\"\"

JoAnne Korten, left, and Lynn Posluns, right, of the Women\u2019s Brain Health Initiative, travelled to Brock to hear student pitches at the Grant Dobson Case Competition held on campus Tuesday, Nov. 21.<\/p><\/div>\n

Teams pitched their ideas for a marketing and advertising campaign for the Millennial Minds brand, with an aim to increase participation in the program and to share the message that it\u2019s never too early to start taking care of your brain.<\/span><\/p>\n

The case competition has been hosted annually by the Department of Communication, Popular Culture and Film (CPCF) since 2005, but this was the first year that\u00a0<\/span>representatives from the organization at the centre of the competition attended the event.<\/span><\/p>\n

\u201cIt was a wonderful experience to engage with truly creative and gifted minds,\u201d said Lynn Posluns, Founder and President of WBHI. \u201cWe are thrilled to be the first non-profit organization to be the subject of study in the Grant Dobson Case Competition, and very excited to be able to observe the presentations first-hand.\u201d<\/span><\/p>\n

WBHI Executive Director JoAnne Korten echoed the sentiment.<\/span><\/p>\n

\u201cToday offered an opportunity to reflect on how important the work we do is in helping these young, brilliant minds maintain their brain health as they age \u2014 and to know that they\u2019re all working to that end,\u201d she said. \u201cWe are honoured to have garnered their attention.\u201d<\/span><\/p>\n

In the first round of the competition, teams submitted written proposals, which were reviewed by faculty members from CPCF and the Goodman School of Business.<\/span><\/p>\n

Three finalist teams were then selected to pitch their campaigns to a panel of industry experts including:<\/span><\/p>\n