{"id":45808,"date":"2017-07-17T09:32:10","date_gmt":"2017-07-17T13:32:10","guid":{"rendered":"https:\/\/brocku.ca\/brock-news\/?p=45808"},"modified":"2024-09-01T09:56:14","modified_gmt":"2024-09-01T13:56:14","slug":"armstrong-ayanso-online-shopping-retailers-seek-visibility-in-face-of-google-control","status":"publish","type":"post","link":"https:\/\/brocku.ca\/brock-news\/2017\/07\/armstrong-ayanso-online-shopping-retailers-seek-visibility-in-face-of-google-control\/","title":{"rendered":"ARMSTRONG, AYANSO: Online shopping \u2014 Retailers seek visibility in face of Google control"},"content":{"rendered":"<p>Goodman School of Business faculty members Michael Armstrong and\u00a0Anteneh Ayanso co-authored <a href=\"https:\/\/theconversation.com\/online-shopping-retailers-seek-visibility-in-face-of-google-control-80129\" target=\"_blank\" rel=\"noopener noreferrer\">a piece published in The Conversation<\/a>\u00a0about retailers competing for visibility online.<\/p>\n<p>Armstrong and Ayanso\u00a0write:<\/p>\n<p><em>Customers often find retailers online using Google. For example, type \u201claptop\u201d into the wildly popular search engine, and you will quickly see web links related to laptop computers. Some of those are \u201csponsored links,\u201d also known as retailer ads. Those retailers paid Google to display their links in searches for that keyword.<\/em><\/p>\n<p><em>This sponsored search advertising is popular with retailers and provides much of Google\u2019s revenue. The tech behemoth took in some US$24 billion in 2016 from the United States alone \u2014 about 76 per cent of the country\u2019s search ad market.<\/em><\/p>\n<p><em>That popularity means it\u2019s important for online retailers to understand the advertising process. What factors help links appear first on the page? Are some retailers better at this critical competition for visibility?<\/em><\/p>\n<p>Continue reading the full article <a href=\"https:\/\/theconversation.com\/online-shopping-retailers-seek-visibility-in-face-of-google-control-80129\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Goodman School of Business faculty members Michael Armstrong and Anteneh Ayanso co-authored a piece published in The Conversation about retailers competing for visibility online.<\/p>\n","protected":false},"author":1,"featured_media":45641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[39,6],"tags":[4166,594,4395,5512],"_links":{"self":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/45808"}],"collection":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/comments?post=45808"}],"version-history":[{"count":1,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/45808\/revisions"}],"predecessor-version":[{"id":95279,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/45808\/revisions\/95279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media\/45641"}],"wp:attachment":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media?parent=45808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/categories?post=45808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/tags?post=45808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}