{"id":44426,"date":"2017-04-10T13:18:42","date_gmt":"2017-04-10T17:18:42","guid":{"rendered":"https:\/\/brocku.ca\/brock-news\/?p=44426"},"modified":"2017-04-10T21:04:08","modified_gmt":"2017-04-11T01:04:08","slug":"podcast-caddle-founder-talks-doing-business-in-niagara","status":"publish","type":"post","link":"https:\/\/brocku.ca\/brock-news\/2017\/04\/podcast-caddle-founder-talks-doing-business-in-niagara\/","title":{"rendered":"PODCAST: Caddle founder talks doing business in Niagara"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/314751825&amp;color=ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p>This week\u2019s <em>Conversation with Goodman <\/em>podcast host Susan LeBlanc talks to Ransom Hawley, founder of Caddle, a reward-based application that is garnering national attention.<\/p>\n<p>An experienced sales and marketing professional, Hawley left his job to pursue his idea full-time and started Caddle in 2015.<\/p>\n<p>When scouting locations for his company, Hawley chose Niagara for the support he\u2019s received and its proximity to Toronto.<\/p>\n<p>Through the Caddle app, consumers can benefit from earning cash through their participation and brands benefit from a better way to target their consumers.<\/p>\n<p>\u201cCaddle is a reward based platform that improves the way brands connect and engage with consumers,\u201d explains Hawley. \u201cWe reward consumers for engaging in ads, answering surveys and purchasing products.\u201d<\/p>\n<p>\u201cWe engage and educate the consumer and introduce them to the product via the ad and survey and then convert with purchase in that digital coupon,\u201d Hawley said.<\/p>\n<p>\u201cWe offer that holistic and linear marketing platform and from a consumer perspective, you get to earn a little bit of extra money in your spare time.\u201d<\/p>\n<p>Hawley, who had the opportunity to pitch Caddle on CBC\u2019s <em>Dragons\u2019 Den <\/em>show, attended the Improving Your Pitch event hosted by BioLinc, Brock\u2019s business incubator run by the Goodman School of Business.<\/p>\n<p>This podcast is the latest in the <em>Conversations with Goodman<\/em> series which is produced by the Goodman Marketing, Communications and Alumni Relations team and features guests from the Goodman community.<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/rZMOBs7lzg0?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week\u2019s Conversation with Goodman podcast host Susan LeBlanc talks to Ransom Hawley, founder of Caddle, a reward-based application that is garnering national attention.<\/p>\n","protected":false},"author":22,"featured_media":35977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[39,1],"tags":[5002,5159,420],"_links":{"self":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/44426"}],"collection":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/comments?post=44426"}],"version-history":[{"count":0,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/44426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media\/35977"}],"wp:attachment":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media?parent=44426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/categories?post=44426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/tags?post=44426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}