{"id":42689,"date":"2016-12-16T15:50:55","date_gmt":"2016-12-16T19:50:55","guid":{"rendered":"https:\/\/brocku.ca\/brock-news\/?p=42689"},"modified":"2016-12-16T16:58:20","modified_gmt":"2016-12-16T20:58:20","slug":"podcast-beechwood-doughnuts-cofounder-on-conversations-with-goodman","status":"publish","type":"post","link":"https:\/\/brocku.ca\/brock-news\/2016\/12\/podcast-beechwood-doughnuts-cofounder-on-conversations-with-goodman\/","title":{"rendered":"PODCAST: Beechwood Doughnuts cofounder on Conversations with Goodman"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/298258789&amp;color=ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><br \/>\n<em>Conversations with Goodman <\/em>host Susan LeBlanc talks to Brock alumna and Beechwood Doughnuts cofounder Tayler Book (BA \u201914) about her entrepreneurial journey.<\/p>\n<p>Before her final year of study, Book knew she would soon be starting a business, so she took an accounting course in Brock\u2019s Goodman School of Business, a course that would later help her be prepared and understand the process of securing startup funding.<\/p>\n<p>Starting with a zero dollar marketing budget, Book built a strong brand identity for Beechwood from day one using social media, resulting in a line of hungry locals that stretched down the block on opening day.<\/p>\n<p>Almost two years later, Beechwood has enjoyed tremendous success and currently employs 18 staff members and sells from 800 to 2,500 doughnuts each day.<\/p>\n<p>Prime Minister Justin Trudeau visited the doughnut shop earlier this year, and Book recounts the unique experience that brought the already-popular shop to new heights of fame.<\/p>\n<p>Book\u2019s advice to the many student entrepreneurs at Brock is not to get discouraged in the startup phase as it can be a long process but can pay off in the end.<\/p>\n<p>This podcast is the latest in the\u00a0<em>Conversations with Goodman<\/em>\u00a0series which is produced by the Goodman Marketing, Communications and Alumni Relations team and features guests from the Goodman community.<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/2Bgg8Fef1_E?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conversations with Goodman host Susan LeBlanc talks to Brock alumna and Beechwood Doughnuts cofounder Tayler Book (BA \u201914) about her entrepreneurial journey.<\/p>\n","protected":false},"author":22,"featured_media":42690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[39,4],"tags":[4764,3569,594,3410],"_links":{"self":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/42689"}],"collection":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/comments?post=42689"}],"version-history":[{"count":1,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/42689\/revisions"}],"predecessor-version":[{"id":42691,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/42689\/revisions\/42691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media\/42690"}],"wp:attachment":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media?parent=42689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/categories?post=42689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/tags?post=42689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}