{"id":41129,"date":"2016-09-19T09:55:01","date_gmt":"2016-09-19T13:55:01","guid":{"rendered":"https:\/\/brocku.ca\/brock-news\/?p=41129"},"modified":"2016-09-19T09:57:47","modified_gmt":"2016-09-19T13:57:47","slug":"brock-launches-experience-focused-recruitment-campaign","status":"publish","type":"post","link":"https:\/\/brocku.ca\/brock-news\/2016\/09\/brock-launches-experience-focused-recruitment-campaign\/","title":{"rendered":"Brock launches “Experience” focused recruitment campaign"},"content":{"rendered":"

Experience.<\/span><\/p>\n

It\u2019s a word associated with Brock University for its top co-op program and above-average grad employment rates.<\/span><\/p>\n

It\u2019s also the theme of the University\u2019s new advertising campaign, launched recently in one of Canada\u2019s busiest thoroughfares. You can\u2019t miss Brock\u2019s message of experience and success in Toronto\u2019s Skywalk area of Union Station, the Pearson Express station and the Metro Toronto Convention Centre.<\/span><\/p>\n

\u201cBrock scores exceptionally well in student and campus life experience rankings, and our reputation for providing real-world experience through our experiential learning opportunities and research continues to grow,\u201d said Gord Hunchak, Executive Director, Marketing and Communications, \u201cBrock ranks near the top in graduate employment rates, and, if given the choice again, an above average number of graduates say they would choose Brock all over again. These results are strong endorsements of the quality of a Brock education.”\u00a0<\/span><\/p>\n

He said\u00a0the creative platform is simple and bold with a strong call to action: Come to Brock. Passersby can\u2019t help but notice the strategically placed banners, bold poster walls, massive floor decals and large-scale video screens.<\/span><\/p>\n

Tens of thousands of students and parents will see the creative campaign this upcoming\u00a0weekend during the Ontario Universities\u2019 Fair.<\/span><\/p>\n

A contingent of nearly 100 faculty, staff and students are heading to the Metro Toronto Convention Centre Sept. 22-24 for the three-day fair aimed at Grade 11 and 12 high school students.\u00a0<\/span><\/p>\n

More than 125,000 students and parents are expected to attend the fair over the weekend, most of which are from the Greater Toronto Area.<\/span><\/p>\n

\u201cIt\u2019s critical for us to reach students in the GTA,\u201d said Beth Natale, Director of Recruitment and Retention. \u201cBased on population, the GTA produces the largest number of high school graduates in Ontario. This is our opportunity to make sure they know they will be successful if they choose Brock.\u201d<\/span><\/p>\n

According to the Council of Ontario Universities, a demographic shift means a smaller university-age population than in recent years, a trend which is projected through at least 2021. The shift is related to population patterns resulting from the baby boom echo. Approximately 70\u00a0per cent\u00a0of Brock students come from outside of the Niagara region.<\/span><\/p>\n

Natale said the focus of Brock\u2019s participation in OUF is students applying to university for September 2017 but recruiters will also meet students interested in studies as soon as January.<\/span><\/p>\n

\u201cAs well, many younger participants will use the Fair as a preliminary researching opportunity \u2013 it is our chance to stand out amongst other Universities and inspire prospective students to want to learn more about Brock,\u201d she said.<\/span><\/p>\n

\u201cThe campaign is about telling the Brock story,\u201d said Hunchak, \u201cAnd Brock has a great story to tell \u2013 top quality academic programs, exceptional experiential learning opportunities, a beautiful and safe campus, high student satisfaction rankings, and successful graduates. If you choose Brock, you will be successful, thanks to the unique Brock Experience.”<\/span><\/p>\n\n\t