A Brock University graduate is headed to Cannes, France after winning a prestigious national marketing contest.<\/p>\n
Christian Di Vincenzo, a graduate of Brock\u2019s Goodman School of Business (BBA \u201913), won the Young Marketers division of The Globe and Mail\u2019s national Young Lions and Young Marketers<\/a> competition, putting him on an international stage next month at the prestigious Cannes Lions International Festival of Creativity<\/a> held annually in Cannes.<\/p>\n The competition showcases the best of the best in marketing and advertising. Only those marketers who win first place in their national divisions make it to Cannes. The three-round Canadian competition was held over the past few weeks.<\/p>\n Di Vincenzo works as a digital marketing consultant at Lexus Canada, where he leads the brand\u2019s national digital marketing strategy while managing an internal team and external agency partners.<\/p>\n Along with his Lexus colleague Olena Sapojnikova, Di Vincenzo developed and designed a pitch for the competition, answering a call to young marketers in Canada to create a marketing campaign that incorporated their companies\u2019 brands and David Suzuki Foundation\u2019s Superhero Challenge<\/a>, an initiative to encourage children to enjoy the outdoors and maintain healthy lifestyle habits.<\/p>\n Di Vincenzo credits his success to his time at Brock, where he was actively involved in co-curricular activities.<\/p>\n \u201cFour key things from my Goodman experience have helped me in my career so far: co-op, international exchange, business competitions and Monster Pitch,\u201d he said.<\/p>\n