{"id":1746,"date":"2010-03-08T09:41:53","date_gmt":"2010-03-08T14:41:53","guid":{"rendered":"http:\/\/brocku.ca\/brocknews\/?p=1746"},"modified":"2010-03-08T09:41:53","modified_gmt":"2010-03-08T14:41:53","slug":"omalley-lecture-on-killing-sacred-cows","status":"publish","type":"post","link":"https:\/\/brocku.ca\/brock-news\/2010\/03\/omalley-lecture-on-killing-sacred-cows\/","title":{"rendered":"O&#8217;Malley lecture on &#8220;Killing Sacred Cows&#8221;"},"content":{"rendered":"<p>To cut through in today\u2019s highly fragmented and hyper-competitive marketplace, brands and advertising need to be unignorable.<\/p>\n<div id=\"attachment_1745\" style=\"width: 183px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-1745\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1745   \" title=\"Terry O'Malley\" src=\"http:\/\/brocku.ca\/brock-news\/wp-content\/uploads\/2010\/03\/terry.jpg\" alt=\"Terry O'Malley\" width=\"173\" height=\"97\" \/><p id=\"caption-attachment-1745\" class=\"wp-caption-text\">Terry O&#39;Malley<\/p><\/div>\n<p>And making them unignorable may require overcoming accepted beliefs and practices \u2014 in other words, \u201cKilling Sacred Cows\u201d.<\/p>\n<p>This philosophy reflects the creative and strategic underpinning of many of the successful communications campaigns developed by Toronto-based agency john st., one of Canada\u2019s fastest-rising and most highly awarded marketing companies. john st. President Arthur Fleischmann and Creative Director Angus Tucker \u2014 two of the agency\u2019s founding partners \u2014 will share their unique perspective on advertising and branding at the annual Terry O\u2019Malley Lecture on Advertising and Marketing on Wednesday, March 10 at 7:30 p.m. in the Sean O\u2019Sullivan Theatre.<\/p>\n<p>This year marks the ninth installment of the annual lecture series that honours advertising legend Terry O\u2019Malley, a native of St. Catharines and one of the best-known figures in modern Canadian advertising.<\/p>\n<p>O\u2019Malley is the long-time creative director and partner in former Toronto-based Vickers and Benson Advertising. In more than 30 years at V&amp;B, O\u2019Malley helped build the agency into one of the leading brands in the Canadian advertising industry. O\u2019Malley\u2019s creative contributions spanned a wide spectrum of businesses and public service categories, from quick service restaurants (McDonald\u2019s Restaurants) to breweries (Carling Red Cap Ale) to a role as key strategist on the federal Liberal Party\u2019s Red Leaf Communications team that helped win electoral victories for former Canadian Prime Minister Pierre Trudeau.<\/p>\n<p>The Terry O\u2019Malley Lecture in Marketing and Advertising is hosted by the Department of Communications, Popular Culture and Film at Brock University.<\/p>\n<p>This event is free and open to the public, but tickets are required. To reserve your tickets, contact the Centre for the Arts Box Office by calling 905-688-5550 x3257.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>john st. founders will discuss being impossible to ignore at this year&#8217;s Terry O&#8217;Malley Lecture in Advertising and Marketing.<\/p>\n","protected":false},"author":1,"featured_media":1745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[86],"_links":{"self":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/1746"}],"collection":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/comments?post=1746"}],"version-history":[{"count":2,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/1746\/revisions"}],"predecessor-version":[{"id":1748,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/1746\/revisions\/1748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media\/1745"}],"wp:attachment":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media?parent=1746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/categories?post=1746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/tags?post=1746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}