{"id":15334,"date":"2012-02-28T09:18:42","date_gmt":"2012-02-28T14:18:42","guid":{"rendered":"http:\/\/brocku.ca\/brock-news\/?p=15334"},"modified":"2015-09-25T13:33:18","modified_gmt":"2015-09-25T17:33:18","slug":"alumnus-working-with-buffalo-sabres-will-speak-at-brock","status":"publish","type":"post","link":"https:\/\/brocku.ca\/brock-news\/2012\/02\/alumnus-working-with-buffalo-sabres-will-speak-at-brock\/","title":{"rendered":"Alumnus now working with Buffalo Sabres will speak at Brock"},"content":{"rendered":"<div id=\"attachment_15335\" style=\"width: 490px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-15335\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-15335 \" title=\"Brent Rossi\" src=\"http:\/\/brocku.ca\/brock-news\/wp-content\/uploads\/2012\/02\/brentrossi2.jpg\" alt=\"Brent Rossi\" width=\"480\" height=\"270\" \/><p id=\"caption-attachment-15335\" class=\"wp-caption-text\">Brent Rossi<\/p><\/div>\n<p>A 2001 graduate of Brock\u2019s Bachelor of Sport Management program has earned a senior position with the Buffalo Sabres.<\/p>\n<p>Brent Rossi was recently named Vice-President of Brand Strategy and Marketing. He\u2019ll be visiting Brock on Monday, March 5 for a talk in Academic South 204.<\/p>\n<p>Rossi is a hockey enthusiast whose career goal has been to work for the Buffalo Sabres.<\/p>\n<p>\u201cThe best marketers are the people that believe in their product,\u201d he said. \u201cIf you don\u2019t believe in the particular brand, then you\u2019re not 100 per cent passionate about it. The fact that I am a fan lends itself very well to this job.\u201d<\/p>\n<p>Rossi was a member of the second honours-graduating class in <a href=\"http:\/\/brocku.ca\/applied-health-sciences\/academic-departments\/sport-management\" target=\"_blank\">Sport Management<\/a>.<\/p>\n<p>\u201cI knew I wanted to work in sport, which is what really propelled me to apply to Brock in the first place,\u201d Rossi said. \u201cWhen I went into a class, I would determine my interest level and mold my expectations for my future based on this.\u201d<\/p>\n<p>The Sport management program prepared him for the business of sport, and the small classes helped him develop an objective thought process, he said.<\/p>\n<p>\u201cThese concepts are things I still go back to now.\u201d<\/p>\n<p>After graduation, Rossi continued his education at Old Dominion, where he attained his first job working at a new venue on campus. The venue was built for the men\u2019s and women\u2019s basketball teams, but needed a targeted marketing strategy for family and community events.<\/p>\n<p>Recently, Rossi was vice-president of marketing for the Harlem Globetrotters. His background also includes World Wrestling Entertainment (WWE), the Philadelphia 76ers and the Comcast-Spectator.<\/p>\n<p>Rossi advised students to get involved with internships, which are \u201cthe gateway to connections,\u201d he said. Networking is important at every level.<\/p>\n<p>The event is free and everyone is welcome. Rossi will speak from 5 to 6:30 p.m.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brent Rossi is the NHL team&#8217;s Vice-President of Brand Strategy and Marketing.<\/p>\n","protected":false},"author":1,"featured_media":15335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[119,1],"tags":[28,59,57],"_links":{"self":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/15334"}],"collection":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/comments?post=15334"}],"version-history":[{"count":7,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/15334\/revisions"}],"predecessor-version":[{"id":35532,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/15334\/revisions\/35532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media\/15335"}],"wp:attachment":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media?parent=15334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/categories?post=15334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/tags?post=15334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}