{"id":15309,"date":"2012-02-23T10:58:52","date_gmt":"2012-02-23T15:58:52","guid":{"rendered":"http:\/\/brocku.ca\/brock-news\/?p=15309"},"modified":"2012-02-28T09:35:40","modified_gmt":"2012-02-28T14:35:40","slug":"omalley-talk-will-focus-on-how-to-love-advertising","status":"publish","type":"post","link":"https:\/\/brocku.ca\/brock-news\/2012\/02\/omalley-talk-will-focus-on-how-to-love-advertising\/","title":{"rendered":"O’Malley talk will focus on how to love advertising"},"content":{"rendered":"
\"Simon

Simon Houpt<\/p><\/div>\n

It\u2019s a riddle of our time. In one survey after another, people say they hate advertising.<\/p>\n

But their behaviour says something else. People pass along ads to their friends. They \u201cLike\u201d ads on Facebook. They rush to take part in ad-making contests for their favourite brands.<\/p>\n

Like those consumers, and as the advertising and marketing writer for Canada\u2019s national newspaper The Globe and Mail<\/em><\/a> for the past two and a half years, Simon Houpt has a complicated relationship with the ads that surround us.<\/p>\n

Houpt\u2019s Persuasion column, which appeared every Friday in The Globe<\/em>\u2019s Report on Business<\/em> section, became one of the most influential commentaries within the Canadian advertising community. He moved from advertising to the related media beat in January and is now senior media writer with The Globe<\/em>.<\/p>\n

\"Terry

Terry O'Malley<\/p><\/div>\n

Houpt will share his unique perspective on the ad world at the annual Terry O\u2019Malley Lecture on Marketing and Advertising on Wednesday, March 7 at 7:30 p.m. in the Sean O’Sullivan Theatre.<\/p>\n

This year marks the 11th anniversary of the annual lecture series that honours advertising legend Terry O\u2019Malley, a St. Catharines native and one of the most highly acclaimed creative talents in modern Canadian advertising.<\/p>\n

O\u2019Malley is the former creative director and partner in the Toronto-based ad agency Vickers and Benson Advertising. In more than 30 years at V&B, O\u2019Malley helped build the agency into one of the leading brands in the Canadian advertising industry. O\u2019Malley\u2019s creative contributions spanned a wide spectrum of businesses and public service categories, from McDonald\u2019s to Carling Red Cap Ale. He was also a key strategist on the federal Liberal Party\u2019s Red Leaf Communications team that helped win electoral victories for former Prime Minister Pierre Trudeau.<\/p>\n

Houpt began his career with The Globe and Mail<\/em> in 1999 as the paper’s New York arts correspondent, covering the cultural life of that city through Canadian eyes. After 10 years on the beat, including six as a weekly columnist, Houpt returned to The Globe<\/em>\u2019s Toronto newsroom in the summer of 2009 to join the Report on Business<\/em> as its advertising and marketing reporter. In January 2012, he was named the paper\u2019s first senior media writer, charged with covering the industry\u2019s historical transformation. Prior to The Globe<\/em>, Houpt worked on the CBC-TV new media current affairs show Undercurrents<\/em>. He is the author of Museum of the Missing: A History of Art Theft<\/em>.<\/p>\n

The Terry O\u2019Malley Lecture is hosted by the Department of Communication, Popular Culture and Film<\/a>.<\/p>\n

The event is free but tickets are required. To order, call 905-688-5550 x3257.<\/p>\n

\u2022 Terry O’Malley fonds at Brock’s digital repository<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Globe and Mail business journalist Simon Houpt will share his perspective on the advertising industry.<\/p>\n","protected":false},"author":1,"featured_media":15311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[153,59,31],"_links":{"self":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/15309"}],"collection":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/comments?post=15309"}],"version-history":[{"count":10,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/15309\/revisions"}],"predecessor-version":[{"id":15322,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/15309\/revisions\/15322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media\/15311"}],"wp:attachment":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media?parent=15309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/categories?post=15309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/tags?post=15309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}