{"id":15204,"date":"2012-02-16T11:07:19","date_gmt":"2012-02-16T16:07:19","guid":{"rendered":"http:\/\/brocku.ca\/brock-news\/?p=15204"},"modified":"2012-03-08T09:45:38","modified_gmt":"2012-03-08T14:45:38","slug":"brock-roasts-its-own-blend-of-organic-coffee","status":"publish","type":"post","link":"https:\/\/brocku.ca\/brock-news\/2012\/02\/brock-roasts-its-own-blend-of-organic-coffee\/","title":{"rendered":"Brock roasts its own blend of organic coffee"},"content":{"rendered":"<div id=\"attachment_15205\" style=\"width: 490px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-15205\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-15205 \" title=\"Angie Costanzo roasts the new Sir Isaac Brock coffee at the Guernsey Market\" src=\"http:\/\/brocku.ca\/brock-news\/wp-content\/uploads\/2012\/02\/coffeeroasting.jpg\" alt=\"Angie Costanzo roasts the new Sir Isaac Brock coffee at the Guernsey Market\" width=\"480\" height=\"270\" \/><p id=\"caption-attachment-15205\" class=\"wp-caption-text\">Barista Angie Costanzo roasts the new Sir Isaac Brock Blend at the Guernsey Market.<\/p><\/div>\n<p><a href=\"http:\/\/brocku.ca\/dining-services\" target=\"_blank\">Brock Dining Services<\/a> is now exclusively serving fair-trade and organic coffee in the Guernsey Market and its catering departments. They are roasting the beans on-site and are marketing the coffee as Sir Isaac Brock Blend.<\/p>\n<p>\u201cWe\u2019re the first university in Canada to roast their coffee beans on site,\u201d said Iain Glass, managing director, Food Services at Brock. \u201cWith the concept of the Guernsey Market to use the freshest ingredients, we can now also ensure our coffee is as fresh as it gets.\u201d<\/p>\n<p>Coffee beans are cultivated from raw fruit \u201ccherries\u201d that grow on coffee plants. The surrounding pulp of the fruit is then removed through processing leaving the bean, which is then further processed and dried. The end result of this complex procedure is unroasted green coffee beans. These green beans are then roasted, ground up and brewed with hot water in order to make coffee.<\/p>\n<p>The University receives a weekly shipment of 180 kgs (400 lbs) of green coffee beans from the Vittoria coffee company based out of Toronto. From there, Food Services staff who have been specially trained roast the green beans on site and the coffee is ground up and sold as a drink and in take-home packages in the Guernsey Market.<\/p>\n<p>\u201cThe green beans and roaster are on display for all to see in the Market,\u201d said Glass. \u201cBeans are roasted all day long, so members of our community are guaranteed to always have the freshest cup of fair-trade coffee possible when they are here.\u201d<\/p>\n<p>In early 2011, Dining Services made the switch to fair-trade coffee as its default serving, which it sourced from a local roaster. The switch was the result of campus-wide action by Brock faculty, students, staff and suppliers.<\/p>\n<p>Dining Services then started to experiment with the idea of acquiring and roasting its own beans on site. This initiative gathered momentum and led to the launch of the University\u2019s own Sir Isaac Brock Blend brand of coffee in February 2012.<\/p>\n<p>View the Sir Isaac Brock Blend <a href=\"http:\/\/brocku.ca\/brock-news\/wp-content\/uploads\/2012\/02\/sir-isaac-brock-blend.pdf\" target=\"_blank\">information and pricing sheet (.pdf)<\/a>.<\/p>\n<div id=\"attachment_15206\" style=\"width: 490px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-15206\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-15206 \" title=\"Jamie Burdon, Stephen Pillar and Niki Vermeulen cut a ribbon for the new Sir Isaac Brock Blend in the Guernsey Market\" src=\"http:\/\/brocku.ca\/brock-news\/wp-content\/uploads\/2012\/02\/brockcoffee1.jpg\" alt=\"Jamie Burdon, Sodexo director of retail operations; Stephen Pillar, Vice-President Academic and Niki Vermeulen, marketing manager of the Guernsey Market, cut a ribbon for the new Sir Isaac Brock Blend.\" width=\"480\" height=\"270\" \/><p id=\"caption-attachment-15206\" class=\"wp-caption-text\">Jamie Burdon, Sodexo director of retail operations; Stephen Pillar, Vice-President Academic, and Niki Vermeulen, marketing manager of the Guernsey Market, cut a ribbon for the new Sir Isaac Brock Blend.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brock Dining Services is brewing its own fair-trade and organic coffee.<\/p>\n","protected":false},"author":1,"featured_media":15205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,1],"tags":[85],"_links":{"self":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/15204"}],"collection":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/comments?post=15204"}],"version-history":[{"count":7,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/15204\/revisions"}],"predecessor-version":[{"id":15210,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/15204\/revisions\/15210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media\/15205"}],"wp:attachment":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media?parent=15204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/categories?post=15204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/tags?post=15204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}