{"id":14300,"date":"2011-12-22T14:28:34","date_gmt":"2011-12-22T19:28:34","guid":{"rendered":"http:\/\/brocku.ca\/brock-news\/?p=14300"},"modified":"2011-12-22T16:12:11","modified_gmt":"2011-12-22T21:12:11","slug":"head-of-bold-new-brock-campaign-gets-onto-bestseller-list","status":"publish","type":"post","link":"https:\/\/brocku.ca\/brock-news\/2011\/12\/head-of-bold-new-brock-campaign-gets-onto-bestseller-list\/","title":{"rendered":"Head of Development and Donor Relations gets onto bestseller list"},"content":{"rendered":"
\"Peter

Peter McKinley has contributed a chapter to the bestselling book Excellence in Fundraising in Canada.<\/p><\/div>\n

It\u2019s been an exceptional December for Peter McKinley \u00ad he unexpectedly found himself on the Globe and Mail<\/em> bestseller list.<\/p>\n

The director of Development and Donor Relations authored a chapter in the book Excellence in Fundraising in Canada<\/em><\/a>, released in late November by Civil Sector Press. The book filled such a gap for Canadian fundraisers that it went to number three on the list of bestselling business books in Canada.<\/p>\n

That was even better than expected for McKinley and the 20 other authors who contributed to the new book, edited by Guy Mallabone, a Calgary-based fund development consultant.<\/p>\n

\u201cI am extremely happy that it was on the Globe<\/em> bestseller list,\u201d McKinley said. \u201cThat was beyond my expectations.\u201d<\/p>\n

McKinley contributed a chapter on prospect research, which is the act of \u201cmatching potential donors with the most appropriate projects.\u201d The book is the first resource specifically for Canadian fundraisers. The U.S. has a long tradition of fundraising, but it\u2019s a newer industry in Canada, McKinley said.<\/p>\n

\u201cBut we\u2019re rapidly catching up.\u201d<\/p>\n

McKinley is well acquainted with the subject matter. In 2004, he developed an elective on prospect research and fundraising at the University of Western Ontario\u2019s Faculty of Information and Media Studies. The course, which continues to this day, was part of the Master of Library Science program. He also worked as a consultant from 2003 until 2008, when he came to Brock.<\/p>\n

The recession has created interesting times in fundraising, McKinley said.<\/p>\n

\u201cThe willingness of people to support hasn\u2019t changed,\u201d he said. \u201cTheir ability to act on it is what\u2019s changed.\u201d<\/p>\n

Support has continued for The Campaign for a Bold New Brock<\/a>, he said, because of the greater value it has to the community. The larger ripples are what make his job here rewarding.<\/p>\n

\u201cBy working here, I get to be a part of finding the financial support required to fund someone like (Biological Sciences researcher) Vincenzo De Luca, or the Marilyn I. Walker School of Fine and Performing Arts development that\u2019s happening downtown.\u201d<\/p>\n

The book provides \u201can invaluable resource for fundraisers at the mid and junior level,\u201d Mallabone said in a media release. \u201cA copy of this book should be in every fundraiser\u2019s office.\u201d<\/p>\n

So far, The Campaign for a Bold New Brock has raised about $62 million of its $75-million goal.<\/p>\n","protected":false},"excerpt":{"rendered":"

Peter McKinley authored a chapter in the book Excellence in Fundraising in Canada, which made it onto the Globe and Mail bestseller list.<\/p>\n","protected":false},"author":1,"featured_media":14301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,1],"tags":[3332,292],"_links":{"self":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/14300"}],"collection":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/comments?post=14300"}],"version-history":[{"count":9,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/14300\/revisions"}],"predecessor-version":[{"id":14345,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/posts\/14300\/revisions\/14345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media\/14301"}],"wp:attachment":[{"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/media?parent=14300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/categories?post=14300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brocku.ca\/brock-news\/wp-json\/wp\/v2\/tags?post=14300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}