Some of the best role models in Robert Steinbauer’s career happen to be some of the worst teachers he had as a student.

Growing up in Austria, the Goodman School of Business Associate Professor of Business Ethics took note of the shortcomings in his own education and used them as motivation to do better by his own students years later.

“Middle school and high school were not the greatest experiences from a learning perspective,” Steinbauer says. “I know what it’s like to really struggle in school. Sometimes students aren’t paying attention or there are other things on their minds. But to a large extent, it’s the educator not taking responsibility for student learning.”

His efforts to support student learning have earned him the 2025 Goodman Faculty Teaching Excellence Award.

Steinbauer sets himself apart from his earliest teachers by engaging his students.

In business ethics, there is hardly ever one right answer, he says, with different theories supporting different viewpoints. Learning to express their arguments is essential for students to develop critical thinking and get the most out of his course.

“I really care about participation and that people have a voice in class because we have to learn from other people’s opinions in business ethics,” he says. “Unless students talk, we can’t learn from each other, and my opinion is no more important than your opinion.”

Steinbauer, who joined Goodman in 2014 after completing his graduate degrees and working for Deloitte in the U.S., is also a proponent of experiential learning. He gives students opportunities to work with non-profit organizations, such as Community Crew, Niagara Nutrition Partners and the Kristen French Child Advocacy Centre Niagara.

Making a difference in the community where they live and learn is a great motivator for them, he says.

“There are students in class who have used those programs and now they can give back.”

Steinbauer foregoes a static textbook and provides the most up-to-date readings about timely industry and government issues to keep his course content relevant. He also has a library of YouTube videos to reinforce concepts.

Tapping into his previous experience with software programming in high school, he created virtual reality simulations that immerse students in scenarios with ethical and unethical leaders. The simulations teach students what to look out for on the job and how to counteract negative interactions. They’re available to all on eCampusOntario.

Steinbauer is honoured by the recognition his efforts have garnered. The Goodman Faculty Teaching Award winner is determined by nominations from colleagues and student evaluations.

Ever the ethicist, however, he wonders if he’s the most deserving candidate compared to his peers.

“I wouldn’t usually apply for awards because I know there are a lot of professors who go above and beyond what I do,” Steinbauer says. “I’m honoured but there are other professors equally deserving, too.”