The next Goodman Luncheon Speaker Series event will explore the negative consequences associated with using live video chat for sales and service meetings, including reduced purchase decision, customer satisfaction and perceived service quality.

Charles Noble, Professor of Business at the University of Tennessee’s Haslam College of Business, will explore negative business outcomes which arise as a result of the conflict between consumers’ desire for self-presentation in virtual interactions and the common practice of detaching from self-presentation when alone.

Charles Noble, Professor of Business at the University of Tennessee.

His presentation takes place Friday, Mar 1 from 12:30 to 2 p.m. in GSB 310.

Noble’s teaching expertise includes brand and category management, consumer behaviour and decision making, market research, and product design and development.

His research interests center around design and development processes, encompassing both products and services. Noble also explores the alternatives and consequences associated with diverse marketing and technology adoption strategies in dynamic and evolving industries.

As Editor-in-Chief of the Journal of Product Innovation Management and Henry Distinguished Professor of Business, Noble’s research has been published in leading journal articles including, the Journal of Marketing, Strategic Management Journal, Journal of the Academy of Marketing Science, IEEE, Transactions on Engineering Management, and many others.

The Luncheon Speaker Series provides Goodman faculty, staff and students with an informal opportunity to discuss recent advances in research, teaching and practices with business colleagues.

The event is open to everyone, and anyone interested in attending can RSVP to Jennifer Smith at jsmith2@brocku.ca to reserve a seat.