As the region prepares to celebrate another year of the popular Niagara Icewine Festival, Carman Cullen and Linda Bramble are reflecting on the event’s history.
The origin story of the January festival was chronicled by Cullen, Chair of Brock’s Marketing, International Business and Strategy Department (MIBS), and Bramble, author and professional affiliate at Brock’s Cool Climate Oenology and Viticulture Institute (CCOVI), in a chapter within the book Best Practices in Global Wine Tourism.
That book has been amassing accolades since its publication last year, including Best Wine Tourism Book in the United States. It was more recently honoured with the Best Wine Tourism Book in the World award at the 2017 Yantai China International Gourmand World Cookbook Awards in May.
Both Cullen and Bramble said it was gratifying to have played a part in bringing the book to fruition, and in sharing the fascinating stories of the local wine industry with the world.
The Niagara Icewine Festival takes place Jan. 12 to 28 and includes a series of events and activities devoted to one of the country’s most unique products.