Taking inventory and making changes.
Open up your content analysis spreadsheet, open up a web browser and go to the website, start from the homepage
Stretch regularly, take regular breaks and tune out distractions.
Doing a Content Audit
Web content has a tendency to grow and grow. If left unattended, it will grow until your audience is unable to find the information it needs. When you do a content analysis, you’re doing a careful inventory in order to improve your site’s structure and flow. You’re making it easier to use for current and future visitors.
- assess the state of your website,
- identify areas that need revising,
- make informed decisions about organizing your content, and
- plan for the ongoing maintenance of your website
- Open a content analysis spreadsheet
- Open your browser and go to the website you’re analyzing
- Starting from the homepage, click through your website and record the structure of its pages in your spreadsheet
- Is the content current and relevant?
- Is the content written with the audience in mind?
- Is content written in Brock University writing style.
- Is the content intended for:
- an internal audience (staff, students)
- external audience (the public, potential students or staff, etc.)
- learning and teaching purposes (Sakaii)?
- Who is the best person in your department to review this content?
- Is there any content missing that needs to be created?
- Do you have appropriate design content (including images) to support the text?
- Is the page too long or too short?
What tools are best to use?