Ontario wine industry’s top promoters recognized at Brock

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Ontario wine industry’s top promoters recognized at Brock

Published on March 04 2013

The manger of the world’s highest wine cellar, the chair of the International Cool Climate Chardonnay Celebration, a popular wine writer and an LCBO product consultant were recognized on the weekend at Brock University for their outstanding achievements and contributions in the promotion of VQA wines.

The VQA Promoters Awards were announced Saturday, March 2 at the Experts Tasting hosted by Brock’s Cool Climate Oenology and Viticulture Institute (CCOVI). The awards acknowledge individuals who celebrate the Ontario VQA wine industry with unselfish enthusiasm, constructive input and unsolicited promotion.

This year’s winner in the hospitality category, James Muir, manages the wine cellar at the top of the CN Tower. Muir provides local and international guests with a window into the array and quality of wines made in Ontario.

“A decade ago tourists were surprised we had a wine industry here,” Muir said, “but that’s all changed. Today they arrive knowing we have an industry, and have already had a positive experience with Ontario wine. It gives me and my team great pride to extend that experience.”