SPMA course delivers successful professional development workshop

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SPMA course delivers successful professional development workshop

Published on May 30 2013


SPMA Professional Development D Workshop

(Click on the image to view more event photos)

An innovative sport management course takes a swing at professional development — leading off with a big success.

On May 24, students participated in a Professional Development (PD) Workshop that brought seven guest speakers to Brock.

First offered in the winter term of 2013, SPMA 1P94 “Professional Engagement for the Sport Industry” is a course taught by Julie Stevens, Associate Professor in the Department of Sport Management.

“The summer course provides a different model that allowed us to host a PD workshop to highlight the opportunities in sport that extend beyond professional sports.” says Stevens, who compiled the guest speaker lineup.

The unique delivery of the course combines lecture, online seminars, and professional development field experience.

In five short weeks, the course will help students define a career path, develop skills to succeed in the workplace, and network within the industry for future opportunities.

Practical and philosophical elements are covered in the course, helping students to realize the tools they will need to be successful in the workplace as young professionals. 

All guest speakers led engaging discussions presenting students with a landscape of the challenges and opportunities that lie ahead as they transition from student life to their future career.

Below is a complete list of guest speakers: 

Kojo Mensah,
Program Coordinator
Ministry of Tourism, Culture and Sport, Government of Ontario

Upon completion of his BSM (Brock) in 2004 and Masters (West Virginia) in 2006, Kojo worked in the private sector for a variety of commercial sport properties including Disney Sports Attractions, NBA Canada Inc. and the CFL. He joined the Government of Ontario in 2007 where he began as a Sport and Recreation Consultant for the former Ministry of Health Promotion and Sport. He currently works as a Program Coordinator for the Ministry of Tourism, Culture and Sport.
Joel Côté
Associate Director, Major & Planned Giving
McMaster University

Joel graduated from Brock with a BSM in 2001. He joined McMaster in 2004 and was part of the successful $23 million Campaign for the Athletics & Recreation Centre and Stadium and also The Campaign for McMaster University which raised $473 million in just four years. While at McMaster he has held a variety of positions such as Development Officer, Senior Development Officer, Associate Director of Leadership Giving and currently, Associate Director of Major & Planned Giving. He has experience in annual, major, principal and planned giving.
Derek Paton
Vice President – Golf Division
Wasserman Media Group

Derek graduated from Brock with a BSM in 2003. He worked five years at Golf Canada and has spent the last five years working for Catalyst Sponsorship Consulting, a boutique sports marketing agency that was recently acquired at Wasserman Media Group, a global sports and entertainment agency. Derek provides council for RBC’s global golf program, and manages many Wasserman accounts; CN Railway, Shaw Communications, Manulife Financial.
Melody Rioux
District Operations Captain
Nike Canada

Melody graduated from Brock with a BSM in 2002, and a Masters in 2010. Melody began working for Nike Canada at the Factory Outlet in Niagara Falls in 2007 as a part time athlete and worked her way into various positions: Footwear Coach, Assistant Head Coach and now her current position as role as the District Operations Captain for Nike Canada. In this role Melody manages all operational aspects of Nike stores in Canada including payroll, facilities, communications, sales floor, stock room operations, and her newest task – Project Manager for new store openings.
Jessie Barrett
Communications and New Media Coordinator
Ontario University Athletics

Jessie holds a Bachelor of Sport Management from Brock University (2010) and Certificate in Public Relations from Mohawk College (2011). As the Communications and New Media Coordinator for Ontario University Athletics (OUA), Jessie is responsible for league communications and media relations, web strategy and execution, publications development and social networking platforms. Previously, she worked as the Communications Assistant in McMaster University’s Athletics and Recreation Department.
David Frizzell
Manager, Advertising and Sponsorship
University of Toronto – Faculty of Kinesiology and Physical Education

David Frizzell has 15 years of experience in the sport industry. Prior to joining the University of Toronto, David worked 11 years in the Ontario Hockey League with the Sudbury Wolves, Brampton Battalion, Mississauga IceDogs and the Niagara IceDogs. He has experience in marketing, advertising, ticket sales, sponsorship sales, event management and media relations.
Dan Hess
Relationship Manager
Brock University

Dan graduated from Brock with a BSM (2006) and MA Applied-Sport Management (2009). Currently Dan manages the science programs in the Co-op Department. Currently he has students working at the Canadian Space Agency, IBM, Agriculture Canada, De Beers, and L-3 Wescam. Dan is also an experienced facilitator and educator having instructed classes in the Department of Sport Management and delivered training to RIM, Microsoft, Kraft, and many others.

Julie Stevens, Associate Professor, Brock University, Sport Management
SPMA 1P94: Professional Engagement for the Sport Industry

Course taught by:
Julie Stevens
Associate Professor
Dept. of Sport Mangement