Brock-developed app taps into lucrative sport tourism industry

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Brock-developed app taps into lucrative sport tourism industry

Published on July 31 2013


Hosting sports events is a substantial burden, even for the most seasoned volunteer Moms and Dads.

There’s the logistics of registering kids for events. Event times and locations must be communicated to hundreds of people. Hosts might want to advise families coming to an event from afar where to eat and sleep during their visit.

“Knowing that Canada’s sport tourism industry is worth $3.6 billion annually doesn’t really help the hardy volunteers that organize the thousands of tournaments, bonspiels, triathlons, or races that are integral to the lives of millions of Canadians,” says sport management researcher Laura Cousens. “Sport event organizing is hard work.”

To ease the burden on volunteers hosting sports events, Cousens and fellow scholars at Brock University conducted research that led to the creation of the Sport on the Go, a free mobile application for the iPhone. It not only profiles sport events, it provides comprehensive destination information to ease the travel burden for event-goers.

Read the rest of the story in the Brock News