Course Information
Course Code SPMA 4P07
Course Title Sport Sponsorship
Description Examination of the management and delivery of the sport sponsorship marketing exchange process. Topics may include branding, acquisition, pricing, assessment, and evaluation principles of sponsorship.
Course Format Lectures, 3 hours per week.
Restrictions open to SPMA majors with a minimum of 13.0 overall credits.
Prerequisite(s) SPMA 3P65.