(also offered as COMM 4P55)
||History of Advertising
||Historical research into the development of Canadian advertising practices in an international context. Evaluation of the cultural and economic impact of advertising on the mass media and the role of advertising in the formation of a consumer culture.
||Seminar, 3 hours per week.
||open to PCUL, BCMN, COMM and MCMN majors with approval to year 4 (honours) or permission of the instructor.