(also offered as MKTG 4P92)
||Understanding the wine consumer, segmentation, positioning, marketing mix, marketing research, marketing strategy, domestic and international wine marketing issues.
||Lectures, case discussion, 3 hours per week.
||open to OEVI majors and OEVI certificate students or permission of the instructor.
||Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P52, OEVI 4V92 and SPMA 3P65.