Course Information
Course Code MKTG 4P94
Course Title New Product Development
Description Examination of process through which new products are designed, developed and commercialized. Integration of different functions including design, marketing, packaging and finance in the development of a successful new product.
Course Format Lectures, case discussion, 3 hours per week.
Restrictions open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC and combined Business majors. Students must have a minimum of 10.0 overall credits.
Prerequisite(s) MKTG 2P52 or 3P24.