Course Information
Course Code MKTG 4P25
Course Title Marketing Strategy
Description Topics include analysis of industry, customer, market and competitive environments, sources of competitive advantage and methods of allocating resources to new and established products. The strategic role of market evolution and cost dynamics.
Course Format Lectures, case discussion, 3 hours per week.
Restrictions open to BBA students approved to the marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCMN, CSBC, STAC, BCB and combined Business majors. Students must have a minimum of 10.0 overall credits.
Prerequisite(s) MKTG 2P52 or 3P24.