Course Information
Course Code MKTG 3P24
Course Title Marketing Management
Description Marketing concepts in decision-making and the role of the marketing manager.
Course Format Lectures, case discussion, 3 hours per week.
Restrictions open to BAcc, BBA, BCB and combined Business majors. In Winter Term open to BBA Co-op and EBS Dual Degree majors until date specified in Registration guide.
Prerequisite(s) MGMT 1P93, 1P96 and MKTG 2P91.
Exclusions Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P52.