||Industry analysis and competitive strategy emphasizing integration of functional area strategies and positioning with regard to market opportunities.
||Lectures, case discussion, 3 hours per week.
||open to BAcc, BBA and combined majors with a minimum of 14.00 overall credits. In Spring Session open to BAcc, BBA and combined majors with a minimum of 15.5 credits. In Fall Term, open to BAcc Co-op and BBA Co-op majors until date specified in Registration guide.
||FNCE 3P93, MKTG 2P91, OPER 2P91 and OBHR 2P91.
||Completion of this course will replace previous assigned grade and credit obtained in MGMT 4P80 and 4P89.