Published on Brock University (http://brocku.ca)
Partnership Opportunity - Free Market Research Services!
We are inviting area non-profits and small (less than 10 employees) for-profit businesses to work with our Marketing students to design a Market Research study. The team will develop and test a customized research tool with a focus group and 20-30 respondents.
Example: An organization may be experiencing a drop off in attendance at its major fundraising event (or program/service attendance) and want to find out how to change their marketing to address the decline.
Example: An organization/business may want to know how to change their product/service to attract a new demographic.
Example: A business may have a product/service that does not seem to be meeting its potential and want to know why more clients aren’t buying or participating.
What you get
Your student team will provide insight into and make recommendations for the marketing challenge you’re facing. The team will run a focus group to develop the tool; using the tool, teams will survey 20-30 respondents and perform preliminary analysis and interpret the results. You will receive the tool to use on your own as well as a report of the results and recommendations arising from the sample of 20-30 respondents.
Projects are tied to a student’s overall course mark and must be completed within a 3-month time period, and must be managed around varying student schedules. We ask our partners to ensure timely transfer of information and flexibility in coordinating meetings to support project success.
Register your request online . There are a limited number of spaces available.
Relationship Manager, Service-Learning
firstname.lastname@example.org  905 688 5550 X5023