Brock student wins provincial contest for Cope-Care-Connect initiative

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Brock student wins provincial contest for Cope-Care-Connect initiative

Published on March 18 2014


A third-year Brock Health Sciences student, Kaitlyn Kerridge, has taken first prize in a province-wide competition that challenged students to use social media to help boost mental health at university campuses across Ontario.

Her winning entry in the Mental Health 2.0 student social media contest stemmed from a class project in which students developed a comprehensive social marketing campaign called Cope-Care-Connect.

Kerridge’s focus on using Facebook for sharing inspirational quotes, information on mental health, videos and self-help materials for skill-building, and ‘selfies’ of healthy ways to cope, care and connect, was recognized as an ideal way to encourage positive mental health among all students on campus.

She was recognized with a $1,500 prize at an event today at the Centre for Addiction and Mental Health (CAMH) in Toronto.