Bailey Barbary is Brock’s 2011 Lou Cahill Scholarship winner

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Bailey Barbary is Brock’s 2011 Lou Cahill Scholarship winner

Published on June 02 2011

A Brock student with a passion for volunteering and community service is this year’s recipient of the 2011 Lou Cahill Scholarship in Communications.

Bailey Barbary of Toronto, Ont., received the scholarship, which is awarded to a communications student in their final year of study for academic excellence, community involvement and participation in charitable activities.

The Scholarship was established by Enterprise Canada, Toronto, to honour Lou Cahill, the founder of Enterprise Canada — Canada’s longest-operating public relations firm. An icon of the Canadian public relations industry, Cahill died in November 2008 at the age of 94. He held an honorary doctoral degree from Brock.

“We are delighted that Bailey Barbary has received the Lou Cahill Scholarship in Communications,” said Barbara Fox, OEB Enterprise President and Chief Executive Officer. “Lou Cahill would have been proud of her community involvement and commitment to charitable service.”

Sharon Broderick, lecturer in the Faculty of Business at Brock, agrees that Barbary continues the tradition of scholarship and volunteerism that is integral to the award.

“Her social awareness coupled with a desire to apply her talents in helping others is demonstrated by her involvement in Brock Radio, Brock TV and numerous charitable causes beyond the University campus,” said Broderick. “She is a gracious, modest and accomplished young woman.”

Barbary has been a Breast Cancer Awareness Event organizer, a participant fundraiser for the Weekend to End Women’s Cancer and an event liaison with the Terry O’Malley Lecture series at the University. Through these commitments she has acquired valuable insight into the importance of volunteer activity and has applied the skills she has learned in her studies: social media, direct mail, event organization, promotion, marketing and public education, as well as design.

Her marketing work for included the creation of promotion strategies to generate interest and sustain awareness. She also worked to publicize online content and viewer involvement using a variety of media tools such as social networking.

In 2010, Barbary was Public Outreach and Information Assistant at the Regional Municipality of Niagara. There she built and managed relationships with organizations, event sponsors and the public to achieve stated goals in addition to handling media, special event and promotional assignments. She became involved in developing policies and procedures manuals to assist incoming staff and co-ordinated a summer issue of the Region’s newsletter.

According to Deanna Barrow, her supervisor at the Region, “Bailey consistently went above and beyond her duties as a co-op student, taking a leadership role in various projects. Her attention to detail and creative vision in numerous communications initiatives proved invaluable to our team, and her passion for success was a huge value-added to our division.”

The Lou Cahill Scholarship monies are managed by the Communications + Public Relations Foundation. The Foundation promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of communications and public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.

The annual Lou Cahill Scholarship in Communications is valued at $1,250 and open to eligible graduating students from the Department of Communications, Popular Culture and Film at Brock University. Scholarship winners have an opportunity to participate in a four-month internship with Enterprise Canada following graduation.

For more info about the Foundation and its public relations educational initiatives: Barbara Sheffield, APR, FCPRS, Communications + Public Relations Foundation, 416-242-6146;

Bailey Barbary, recipient of the 2011 Lou Cahill Scholarship in Communications

Bailey Barbary is the recipient of the 2011 Lou Cahill Scholarship in Communications