2011 Terry O’Malley Lecture: “Confessions from The Shark Tank”
Published on June 02 2011
Veteran adman Peter Shier shares his stories and lessons learned over a 30-year career in advertising at Brock University’s annual Terry O’Malley Lecture
The advertising business, as dramatized in recent years through the popular, multi-award-winning TV series Mad Men, has never been for the faint of heart.
A creative-driven, highly competitive industry where careers can be made or broken on the strength of a single marketing campaign, advertising is a world filled with its own stories of excitement and intrigue.
And Peter Shier, a leading figure in the Canadian ad industry, has been at the centre of the action for more than three decades.
Shier, who started his career as a professional hockey player, has run big ad agencies, handled some of the world’s largest and most prestigious brands, worked in design for a spell, headed the marketing departments of clients as diverse as the Toronto Argonauts and Timothy’s World Coffee, and is now a partner and president of a successful boutique agency in Toronto called Naked Creative Consultancy.
Shier will share his unique and varied perspective on the ad world at the Annual Terry O’Malley Lecture on Advertising and Marketing on Wednesday, March 9 at Brock University. The Lecture begins at 8 p.m. and takes place in the David S. Howes Theatre.
This year marks the 10th anniversary of the annual lecture series that honors advertising legend Terry O’Malley, a native of St. Catharines and one of the best-known creative talents in modern Canadian advertising.
O’Malley is the former creative director and partner in the highly influential Toronto-based agency Vickers and Benson Advertising. In more than 30 years at V&B, O’Malley helped build the agency into one of the leading brands in the Canadian advertising industry. O’Malley’s creative contributions spanned a wide spectrum of businesses and public service categories, from quick service restaurants (McDonald’s) to breweries (Carling Red Cap Ale) to a role as key strategist on the federal Liberal Party’s Red Leaf Communications team that helped win electoral victories for former Prime Minister Pierre Trudeau.
The Terry O’Malley Lecture in Marketing and Advertising is hosted by the Department of Communications, Popular Culture and Film.
This public event is free, but tickets are required. To reserve your tickets, contact the Brock Centre for the Arts Box Office by calling 905-688-5550 x3257.
Peter Shier, president, Naked Creative Consultancy